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Pixels attached to articles explaining a recent health diagnosis – without consent  – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.

After Temu’s 5+ Super Bowl ads and billions in ad spending, will people shop like a billionaire? We discuss the strange profligacy of the discount shopping app.

The demand-side platform Viant announced an expansion of its supply-path optimization solution for connected TV ad buying.

According to the ANA, brands could save at least $20 billion a year by cutting out low-quality programmatic inventory on the open web.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Jason Wulfsohn, cofounder and COO at AudienceX. Over the past five years at seemingly every major industry conference, P&G’s Global Marketing Officer Marc Pritchard has gone on stage and issued a […]

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. With almost a year of the pandemic under our belt (ugh), brands have figured out a way forward. In many cases, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence […]

This article is sponsored by Xandr. In about a year, more than 56 million US households will be cord cutters or cord nevers, making CTV and OTT a must-have medium for advertisers to tell their stories at scale. Coupling this with programmatic’s ease of transacting and flexibility, CTV and OTT programmatic ad spend is on […]

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jed Hartman, Chief Commercial Officer, Channel Factory The 30-second spot has been the undisputed ruler of advertising units since the birth of broadcast TV. The storytelling, the emotion, the impact and the ROI have all […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Empire Strikes Back Amazon Prime smashed brick-and-mortar retail with a combination of price discounts, speedy shipping guarantees and a raft of other benefits, with the biggest being the Prime Video streaming service. Now Walmart plans to launch a paid membership service with a focus […]

CBS Sports SVP and GM Jason Kint will as of May 27 serve as the new CEO of the Online Publishers Association (OPA), a non-profit trade organization representing the interests of premium online publishers like The New York Times, NBCUniversal and the Associated Press. Current OPA president Pam Horan is stepping down after 10 years. […]

Digital publisher Internet Brands has seen a revenue uptick from a new ad unit implemented across some of its sites. Since launching the so-called InFold format from ad tech provider Infolinks across its auto community and travel and leisure verticals, revenue in those verticals grew 2.5 times across Web and mobile, with CPMs increasing by more than 180%. […]

Competition is growing in the programmatic buying space globally, and with that, eCPMs for most channels are also on the rise, according to marketing software and analytics platform Turn. The company’s Advertising Intelligence Index, released today, looked at global trends in data-driven marketing from January 2013 to January 2014 and found that competition was increasing […]

Publishers have increasingly embraced products that provide more insight into their inventory and help them manage their ad operations. Yesterday at a panel discussion moderated by Yieldex CRO Andrew Rutledge at ad:tech New York, executives from Fox News Digital, Viacom, Washington Post Digital and Turner Broadcasting discussed the tools they’re using to better leverage ad […]

IBM unveiled today a new initiative, Digital Experience, that allows organizations to create customized versions of IBM products. Noting that clients want the option of deploying either on-premise or in the cloud, this initiative is a reaction to new purchase patterns, explained Gary Dolsen, director of IBM’s digital experience software. “What we’ve found is customers […]

In the fight for more transparency in the online advertising world, new data released last week shows how advertisers still do not always know the ins and outs of online display advertising. According to SQAD, a media cost forecasting company, advertisers still understand television advertising more than they do online display ads. At the 2013 […]

Disagreements continue between the advertising industry and privacy advocates as advertisers point to potential weaknesses in the “Cookie Clearinghouse” project that Mozilla, maker of the Firefox browser, and the Stanford Center for Internet and Society’s have unveiled. The Cookie Clearinghouse promises to create two lists of domains: one for those that browsers would permit to […]

As the mobile landscape expands, so does the trove of consumer data mobile carriers are sitting on. Enter SAP AG, which is hammering out deals to crunch carriers’ mobile user data and sell it to marketers. AdExchanger talked to Kevin Outcalt, head of Consumer Insight at SAP and Guy Rolfe, global mobile practice leader at Kantar […]

Savvy shoppers know this, bloggers know this and JC Penney now knows this: couponing is a national pastime. About 92.5 million US shoppers redeemed a digital coupon last year, and the number of mobile coupon users is expected to reach 53.2 million in 2014, according to eMarketer. AdExchanger spoke with Coupons.com CEO Steven Boal about […]

The self-regulatory group Network Advertising Initiative, whose members include Google, Yahoo and Aol Advertising, has released a revised code of conduct regarding information collected from mobile apps. The updated code introduces new requirements regarding interest-based data collection and advertising. The proposed draft rules address types of information unique to mobile, such as geolocation data and […]

It’s no secret that the mobile app market has exploded. Roughly 224 million people use mobile apps on a monthly basis, compared to 221 million desktop users, according to mobile analytics firm Flurry. Advertisers are eagerly reaching out to this growing audience. Enter Mobilewalla. The three-year-old startup is betting that the demand for targeting ads […]

The Tracking Protection Working Group is meeting this week in Sunnyvale, Calif. in its latest attempt to create a tech spec for the Do Not Track browser feature. Progress has been excruciatingly slow for the group, which operates under the aegis of the World Wide Web Consortium (W3C). Disparate interests have been unable to agree on even […]

Even though it is widely used, customers would be hard-pressed to find vendors who agree with the label “marketing automation,” according to Jon Miller, VP of marketing content and strategy at marketing automation software provider Marketo. Marketing automation is “one of those terms that nobody really seems to love but at the same time it’s […]

In a release today, AdMeld announced “the introduction of Real Time Bidding (RTB) capabilities in the United Kingdom” through its partners AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath. Read more. AdExchanger.com corresponded with AdMeld CEO Michael Barrett about the news … AdExchanger.com: Are you aggregating UK publishers and selling their inventory? Or, are you […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in the survey. What do many of these publishers have in common: they’re “using a direct […]

Mike Lewis is President and Co-Founder of Ad-Juster, an ad server discrepancy management company. As you have said in your release, Ad-Juster looks to solve “two of the digital ad industries major pain points: 3rd party reporting and discrepancy identification.” Can you share momentum you have seen with Ad-Juster’s product in 2009? And, who needs […]

Yesterday’s OMMA Publish conference in New York City was at full capacity as publishers came to swap stories and look for solutions in a down economy. One panel, ably moderated by MediaPost‘s Joe Mandese, struck at one of the core bones of contention: how to deal with ad networks. The panel, with the linkbait title, […]

it’s time for more ad exchange-related news! Frank Lee posted a good summary from a recent search roundtable discussion at MediaPost’s Search Insider Summit. Panelists included Craig Danuloff, ClickEquations’ President, and Matt Greitzer, VP, Search Marketing, Razorfish. “Display: consensus is that search and display are handled by different teams/agencies because with display who you know […]

What a week! Great insight from a growing list of key industry figures in the ad exchange space on AdExchanger.com. Heady advertising technology excitement from the past week’s Ad:Tech San Francisco show. Apparently, Ad:Tech has not lost any steam in spite of the economy if the Twitter buzz is to be believed. There is a […]

Let’s get it out in the open. Exchange is the new dirty word for agencies and advertisers – and even a few exchanges. Many advertisers and their agencies are running scared of exchanges these days as concern persists about brand safety and low quality remnant media. The most successful of the exchanges (arguably), Right Media, […]