adobe

Almost everything in AI feels big. But are you looking at the next Gangnam Style or the birth of a new industry? Here’s how to assess whether an AI vendor is likely to matter in two years.

Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience.

Publishers, brands and agencies today are navigating a new landscape. With rising consumer expectations and evolving regulations, delivering personalized campaigns requires a fresh approach.

Agencies around the globe weigh in on principal-based buying; live sports are king, but new sports like F1 are having trouble gaining traction; and Adobe gets roasted by Bluesky’s artist community.

Oracle’s TikTok bid is a warmed-over Project Texas; Amazon’s ads biz has its sights set on Google; and gen AI search is a good traffic source for retailers, but bad for news pubs.

Not every retailer has a solid handle on emerging AI tech. While some thrived, others stumbled – sometimes spectacularly. Here are some lessons to learn from Q4 campaigns.

Black Friday ecommerce continues to surge, mainly on mobile; social platforms pull optimization features for health and beauty brands; and Google’s antitrust lawyers subpoena info about rival AI search startups.

Disney redirects subscribers to its site to avoid Apple’s App Store fee; ad tech IPOs are in a lull, but the tech companies that are going public rely on ads for growth; and a Democratic PAC spent $30 million on Spanish-language ads.

As we lean heavily on AI tools to enhance content efficiency, we may have reached a tipping point where we are creating more content in service of media algorithms, rather than for the benefit of consumers and brands.

In today’s newsletter: Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; and Sherwood Media has a post-SEO strategy.

To fill in the gaps left by third-party data loss, Adobe has added a data collaboration product to its Real-Time CDP that lets advertisers match their data to a partner’s to create lookalike audiences, target ads or attribute campaigns.

AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.

Last week, Gartner released its first-ever Magic Quadrant report for CDPs. The hot new tech five years ago, CDPs face increased scrutiny and significant headwinds.

IPG struggled in 2023 as tech clients slashed their ad spend and its digital agencies underperformed.

While other holding companies are touting their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media.

To better service clients – and help with its own bottom line – Havas Media Network is pushing into specialty services.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Volatile Mosaic One week ago, AdExchanger Daily noted an update to Google Search rankings based on open hours where stores or local services plummet from search result pages when they’re closed. But it isn’t just local businesses or happening during open hours. Google […]

The need to expand beyond first-party identifiers fundamentally changes how companies think about building out a future-ready mar tech stack – with some big implications for how many companies have designed their customer data platforms (CDPs) today.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

As streaming platforms navigate a seismic shift – pivoting to profitability after a decade of all-out growth mode – they’re racing to develop their subscriber-retention muscles. But they also need to step back to ensure they’re flexing those muscles in the right way (specifically, getting a better and broader understanding of the full subscriber journey) to make sure they’re targeting retention spend where it counts.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yah Or Nah?  Can Yahoo be saved? That’s a question you probably thought you’d never hear again. But it’s relevant once more with Yahoo’s re-re-rebirth under private equity firm Apollo and Yahoo CEO Jim Lanzone, former chief of Tinder and CBS Interactive, reports […]

Agency holding company Omnicom’s going all in on generative AI – a topic that dominated its earnings call Tuesday.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GVPeeved Sometimes it feels like there’s no scandal big enough to stop advertisers from spending on Google media. But that’s not been the case following the recent Adalytics report on the Google Video Partner (GVP) program report, which revealed that YouTube campaigns include […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Metaverse’s Second Life? The metaverse has gone from the next big thing to a punchline about the danger of chasing Big Tech’s shiny objects. Even Meta is downplaying its investment in immersive virtual worlds. Yet, despite reports to the contrary, metaverse marketing […]

Podcasting is still growing at a fast clip – two times faster than digital advertising overall. But it’s in the midst of a slowdown. In a sign of the podcasting pullback, Thursday’s IAB Podcast Upfront took place over one day, versus last year’s three-day event.

Typeface, an enterprise-focused generative AI company, launched on Monday. Generative AI is a buzzy topic right now. But large B2B and B2C companies are struggling to figure out how to adopt the technology in their day-to-day business and workflows, said Abhay Parasnis, CEO and founder of Typeface and Adobe’s former chief technology and product officer.

Data sharing creates liability. Many brands and publishers employ consent management platforms (CMPs). However, true privacy compliance requires more than that, writes Dan Frechtling, CEO of Boltive.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Battle Lines Drawn The online advertising industry is struggling with its own brand perception. Nomenclature like “fingerprinting” doesn’t help, and over the past few years programmatic has been caught up in a vortex of negative opinions. Terms such as “surveillance capitalism” and even […]

The Thanksgiving to Cyber Monday online shopping bonanza was in full effect this year. But it’s hard to make judgements about whether this season is helping buoy retailers and brands as in years past

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising?  The group had painful layoffs this summer and has fallen behind rivals, Insider reports.  Oracle spent $4 billion to package BlueKai, Datalogix, Moat and more into what’s now […]