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»ADH

Google Tests Audience Buying In ADH, A Big Step From Analytics To Activation

Google’s Ads Data Hub (ADH) started as a pure analytics and measurement service. But Google has been testing audience activation with a beta program for the past six months, according to AdExchanger sources who are in the program. The beta program includes large brands and agencies, and is currently only open to select clients that... Continue reading »
by James Hercher // March 26th, 2020 //
»
Marketers Struggle To Relearn The Former DoubleClick ID

Third-party cookies are going away and Google is restricting ID sharing. What does this mean for Google’s suite of advertising IDs and the advertisers and publishers that rely on them for monetization? It’s one of the most consequential questions for the world of online advertising, but nobody has a clear answer. Google operates two different... Continue reading »
by James Hercher // March 4th, 2020 //
»
Google’s Ads Data Hub Works For Agencies – But It’s Both A Blessing And A Curse

At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH) ­­– Google’s answer to privacy-safe attribution – despite the implications for independent measurement. ADH supplies a clean room environment in which agencies can continue to use their own modeling capabilities and data science within Google’s walled garden. Because... Continue reading »
by Alison Weissbrot // June 20th, 2019 //
»
 

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