A group of 20 web app developers sent a letter to the CMA claiming the regulator’s proposed remedies for increasing competition among mobile browsers do not address barriers to entry for mobile web extensions on iOS and Android.
In today’s newsletter: Ad blocking is getting integrated into web browsers; why Reddit needs to diversify its advertiser base; and how big media’s affiliate marketing tactics crowd specialist publishers out of search.
Last year, eyeo partnered with a university student initiative in Munich to have students find new approaches to using AI in the company’s online ad filtering.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pubs Crawl Publishers are more selective about ad tech vendors nowadays after suffering through incidents involving sequential liability, Digiday reports. Publishers are more discerning about ad tech but don’t expect much to change following the MediaMath bankruptcy, like the Sizmek bankruptcy before that […]
The Acceptable Ads Committee, the group that establishes quality guidelines to whitelist ads on ad blockers, has a new president and he’s an old programmatic hand. Terry Taouss, a Cento vet and currently a principal at ad tech consultancy AdProfs, is taking on the role, replacing Marty Kratky-Katz, co-founder and CEO of Blockthrough.
Ad blockers are still a thing, even if you haven’t heard much about them in the past few years. And they still see widespread use among ad-weary audiences. But while some publishers may write off ad-blocker users as a lost cause, some like AccuWeather are finding success monetizing this part of their audience through bypass solutions.
The German ad-blocker company eyeo will be making more ad revenue than ever after launching a demand-side platform called Trestle on Wednesday. Eyeo operates the ad blocker Adblock Plus (ABP), which can be downloaded as a browser plug-in or a mobile browser app, and created the Acceptable Ads program, a committee of ad blockers (ABP […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Bandwagon Content recommendation engine Taboola became the latest tech company to exist via SPAC when it announced plans to go public on Monday by merging with special purpose acquisition company ION Acquisition Corp, per Business Insider. The deal, which will value Taboola at […]
Eyeo GmbH, the German tech company that owns the popular ad blocker Adblock Plus, has navigated a tricky course as the world’s largest ad blocker and, more recently, as an advertising platform in its own right. For years, ad blocking was an uncomfortable topic in digital media and advertising. Nowadays, online ad platforms and mobile […]
The German software company eyeo GmbH, which owns Adblock Plus (ABP) and created the Acceptable Ads whitelisting program, will launch its first programmatic technology for reaching ad-blocking audiences on Wednesday. The Acceptable Ads Exchange (AAX) has been in in alpha testing since February with three DSPs – one in the US and two in Europe […]
Ad blocking is generally associated with early browser extensions like AdBlock and eyeo’s Adblock Plus (ABP), which both make their money through the Acceptable Ads whitelisting platform designed by ABP to monetize ad-block users. But the consumer market for ad blocking has branched into apps, mobile browsers and antivirus software all peddling ad blocking wrapped […]
Rumors that Google is considering adding a built-in ad-blocking feature to its Chrome browser elicited a mix of shouts and shrugs across the digital advertising landscape. The potential Chrome ad-blocking extension, first reported Wednesday by The Wall Street Journal, would block ad formats deemed unacceptable by the Coalition for Better Ads (CFBA), a cross-industry trade […]
Soon after Adblock Plus (ABP) developer Eyeo revealed the publisher, brand and ad tech executives on its Acceptable Ads Committee (AAC) Wednesday, many of those members’ employers swiftly distanced themselves. Dell, Condé Nast and Rocket Fuel are among eight companies with members on the committee. The panel would manage ad policies for Eyeo’s Acceptable Ads […]
A year ago, the rise of ad blockers put the online advertising ecosystem into an existential crisis. But not only did the ‘adpocalypse’ never materialize, many of the same stakeholders who were on the defensive now see a chance to reclaim lost ground. “People were literally saying this is the death of the web, and […]
Google has severed its relationship with ComboTag, the Israeli startup that sourced buyers for Adblock Plus’ recently launched Acceptable Ads Platform. “We were just as surprised as you were and certainly don’t want to be in a business relationship that [supports this],” Google’s SVP of ads and commerce, Sridhar Ramaswamy, told reporters at DMEXCO in […]
Germany-based Adblock Plus (ABP) on Tuesday debuted its beta supply-side platform (SSP) offering, called the Acceptable Ads Platform. It marks the company’s first move into an ad tech space it typically criticizes. “We’ve always called the Acceptable Ads initiative an ongoing experiment,” ABP ops manager Ben Williams told AdExchanger. “We’ve improved it over time, surveying […]
Facebook introduced a page-loading protocol on Tuesday that makes its ads almost indistinguishable from Facebook content, and thus prevents ad blockers from working on its site. Andrew Bosworth, the social media company’s VP of ads and business platform, said the change forces ad blockers to choose between not blocking ads or severely undermining the user […]
It’s probably not a good idea to use Google Translate on legal language. Roughly two weeks ago, the Chinese government released online regulations that include new rules governing paid search results, embedded links, video ads and email advertising. A buried clause within the edict also seems to outlaw ad blocking – and when Adblock Plus realized […]
After a string of court losses, Axel Springer finally landed a blow on Eyeo’s Adblock Plus (ABP). On Friday, a German court granted the German publishing giant a partial victory in its appeal of a previous decision. In question was ABP’s Acceptable Ads initiative, an open source ad-block revenue channel (meaning other ad blockers can […]
The dander was up at AdExchanger’s Clean Ads IO in New York on Tuesday as the CEOs of two ad blockers engaged in a contentious debate with two prominent adversaries about the rock-and-hard-place situation publishers presently find themselves in. “It might be ironic that an ad blocker can really play a very important role in […]
To know your enemy, you must become your enemy. That could be one way to view Google’s rumored entrance into the world of ad blocking. Recent buzz has centered on Google spearheading an industrywide initiative that sounds a heck of a lot like an acceptable ads program, taking an unexpected page from the Adblock Plus […]
While publishers combatting the rise of ad blocking can select from a growing number of vendors who address the issue, many of the available solutions are largely the same. One group of offerings is designed to change user behavior. There are generally four methods: asking users to turn off ad blockers, blocking content when ad […]
Following Adblock Plus’ (ABP) peace talk with numerous ad industry executives last week, the company revealed Thursday morning the first steps toward establishing an independent committee to oversee its Acceptable Ads initiative – which whitelists publishers that abide by ABP’s conditions. Those first steps are more goals than reality at the moment and reflect the […]
Adobe and PageFair, a Dublin-based ad-block solutions provider, on Monday unveiled new research that claimed there are almost 200 million active ad-block users, representing a projected loss of $21.8 billion globally for online publishers in 2015. The caveat is that industrywide ad-blocking numbers can be misleading given strong variances both geographically and demographically. That skew […]
From 2007 to 2013 ad-block downloads grew steadily to about 50 million users. In 2013, that number more than doubled, and is on pace to do the same this year. The result has been an influx of startups meant to help advertisers address a problem that in two years has gone from low-level annoyance to […]
A series of developments over the past week have given rise to a narrative that mobile ad blocking represents a large new threat to publisher revenues. Two mobile ad-blocking products had their debut: one from category leader Eyeo, which produces the Adblock Plus (ABP) software, and another from Shine, an Israeli company with a cybersecurity […]
Contrary to the image the name conjures, browser plugin Adblock Plus says it’s not out to kill all the ads on the Internet. Company co-founder and CEO Till Faida told AdExchanger that some 61 million people have downloaded Adblock Plus to date, and it sees, on average, 270,000 downloads per day. “There is demand to […]
