LLMs, Meet The DSA; The Social Media Controversy Continues
ChatGPT, Reddit and Roblox are big enough to be subject to the European Union’s Digital Services Act. And: The world considers social media bans for users under 16.
ARCHIVE FOR:
ad transparency
-
-
The Agency Black Box Is Breaking. Horizon Media’s Bob Lord Explains Why
According to Horizon Media’s Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to become a growth partner to advertisers.
-
Sir Martin Funds A CTV Platform; Neutral On Neutrality
Olyzon raises $10 million for TV AI; Transparency now matters more than neutrality; OpenAI expands ChatGPT ads to SMBs.
-
A New Standard For Transparency In CTV: What Advertisers Should Expect
As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And increasingly, transparency isn’t a value-add, it’s the cost of entry.