Publishers

Advertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented reality ads. “This is advertising that users can play with, and I use the term ‘play,’ because it should be fun,” said Mark D’Arcy, VP of global business marketing and chief […]

When Japan-based SmartNews raised its most recent funding round – $28 million in August – the company’s valuation hit $1.1 billion. It’s an eye-popping appraisal for a news discovery app. There aren’t many ad-supported unicorns galloping around the digital news biz these days. SmartNews has raised just over $116 million since 2013. The app, founded in Tokyo […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Everything Tapad co-founders Are Traasdahl and Dag Liodden are the latest ad tech entrepreneurs to bring programmatic principles to adjacent industries. The two have raised $14 million for their new startup Crisp, which will use big data to reduce food waste, VentureBeat reports. […]

Financial Times has started using automation to make selling long-tail inventory more efficient. Automation allows Facebook and Google to capture significant ad revenue from small buyers. But for publishers like the FT, managing those campaigns requires tremendous manpower. Consider that 55% of its global ad campaigns in 2018 had budgets under 10,000 pounds. Salespeople and […]

NBCUniversal’s Denise Colella will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. People watching a TV show shouldn’t see ads they don’t care about. Transforming the TV ad experience to incorporate more targeting is a key mission of Denise Colella, SVP of advanced advertising products and strategy at NBCUniversal. […]

Point solution technology often gets a bad rap, but that’s exactly what Lotame wants to be. Lotame, which started life as a data management platform (DMP) for publishers, has been systematically unstacking itself to make parts of its DMP available a la carte, including a connected TV product suite and firehose access to Lotame’s global […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. Every few years there’s something new in digital advertising that threatens publishers’ revenue and puts the digital publishing industry at risk. Past […]

        This article is sponsored by Comcast Technology Solutions. In the last few years, brands have wrestled with whether to prioritize broadcast or digital video channels in their advertising campaigns. The short answer? Emphasize both. A blended, multichannel strategy has been shown to increase ROI by as much as 35%, according to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Divesting Ad Tech  News Corp has hired bankers to oversee the potential sale of Unruly, a video SSP the news company acquired four years ago for about $140 million, Sky News reports. Terms of the potential deal are still unknown, but News Corp’s decision […]

The Axios Sports newsletter recently hit a major milestone: 100,000 subscribers, up nearly tenfold in less than nine months. But this is not just growth for growth’s sake, said Ernesto Arrocha, associate director of growth and engagement at Axios, which publishes just under 20 daily and weekly newsletters. Its sports newsletter maintains a 42% open […]