So, there’s an election or something happening in the United States right now? And, apparently, it’s also a workday. Sure.
But there has to be a better strategy for getting through the day than repeatedly stress-refreshing the AP’s live election tallies.
Here’s how the ad tech community is staying chill, if such a thing is possible, while the results continue to trickle in.
We asked: Given current electoral distraction, how are you managing to stay calm and be productive today?
Myles Younger, senior director, data practice, MightyHive
My plan: staying disconnected and distraction-free!
Ari Paparo, CEO & co-founder, Beeswax
I went to sleep at 10 pm and told my wife: “‘If Biden wins wake me up, if Trump wins kill me in my sleep.”
Ana Milicevic, principal & co-founder, Sparrow Advisers
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We recognize there are times when something external is just going to sap all the creative energy out of the room and that’s pretty much what this week is. We’re sharing a lot of cat and other cute small animal videos and generally trying to think about long-term things. That, plus lots of ice cream. Fun times 😐
Our team is international so we balance between explaining the peculiarities of the U.S. electoral system and getting a lot of “that can’t be how that works” comments back (lolsob).
This wins it for me:
Is hope-scrolling a thing now?
— Justin Wolfers (@JustinWolfers) Nov. 4, 2020
Jayne Peressini, senior director, mobile marketing & growth, Electronic Arts
I’ve been taking ice baths and smoking cigars waiting for the results to come in.
