Platforms

“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Justin Merickel, VP of New Product Development and Marketing at Efficient Frontier, a search engine marketing solutions company. The other day a group of us at Efficient Frontier gathered in a conference room to discuss display […]

The digital advertising start-up world continues to play its siren song as the résumé pages of LinkedIn reveal moves and machinations within the industry. Over at Google’s DoubleClick Ad Exchange, Lauren Nemeth has left the building to take on the Director of Sales role at AppNexus. Highly respected within Big G, Nemeth brings her high-level […]

The demand-side platform (DSP) leaderboard just added another competitor as LucidMedia says publicly for the first time that it, too, has a DSP solution – in fact, they’ve had it for over a year now according to the company. With more details on the way in the coming weeks, LucidMedia CEO Ajay Sravanapudi discussed demand-side […]

“Now Serving Mobile” is a new column focused on the audience-buying opportunity in mobile advertising. Today’s column is written by Krishna Subramanian is co-founder of Mobclix. You’re probably already convinced that you should be thinking about mobile advertising. You can’t read any tech blog these days without hearing about Apple buying Quattro Wireless, Google buying […]

Demand-side platform provider, CPM Advisors, announced a partnership today with BlueKai today which it says uniquely offers clients access to BlueKai’s in-market data directly within CPM Advisor’s CPMatic media buying platform. To date, CPM Advisors has been a part of BlueKai’s Certification program. Read the release. AdExchanger.com spoke to CPM Advisors CEO Rob Leathern more […]

PRESS RELEASE

Today, the mobile ad network gravy train proved it has plenty of steam left in the engine as Apple bought Quattro Wireless for $275 million in a story first broken by All Things D’s Kara Swisher. The prediction by Morgan Stanley’s Mary Meeker that 2010 Internet trends will be led by Mobile appears correct – […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Norman Becomes GroupM CEO The quotable Rob Norman, digital chief of the biggest media buying agency on the planet, GroupM, has become even chief-ier with his elevation to the CEO role at WPP’s GroupM according to Michael Bush of AdAge. Norman takes over for […]

Krishna Subramanian is Co-Founder of mobile ad exchange, Mobclix. AdExchanger.com: Why create a mobile ad exchange? What problem are you looking to solve? KS: Mobclix allows ad networks to reach targeted ad inventory across mobile applications. Mobclix solves a real problem mobile developers have: managing their mobile application ad inventory. One ad network alone does […]

Patrick Keane is CEO of Associated Content, an online publishing platform. AdExchanger.com: Given AOL’s recent positioning in the content creation space, where does Associated Content fit? And, is it odd having Tim Armstrong as an advisor and competitor? PK: Tim remains an investor and friend of the company. I cannot comment about Tim or AOL’s […]

Social ad targeting firm, Lotame, named Eric Porres it’s Chief Marketing Officer in a release today. Read it on the Lotame blog. Lotame also announced that it’s paying the piper (ComScore) to be included in the ComScore ad network report as the company looks to position itself against the reach of traditional ad networks. Porres […]

Zach Coelius is CEO of Triggit, an online advertising technology company. AdExchanger.com: So what is Triggit – and where’d the name come from?  Are you a buying platform? A media buying services company? ZC: Triggit provides Real Time Bidding (RTB) technology and services to innovative marketers and their advertising agencies.   Specifically, Triggit’s technology individually prices […]

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. It’s become a sport to bash ad networks over the past couple years, with panels and articles calling for publishers to “fire your network.” My personal favorite was […]

Yahoo! is on the warpath again today with its premium messaging as a blog post by Stephanie Dorman, Senior Director, Client Services and Operations, bangs the drum on the closing of DMX and the new “premium” focus for its Right Media Exchange: “We believe that the future of the Right Media Exchange lies in the […]

Murthy Nukala is CEO of Adchemy, a demand-side buying platform. AdExchanger.com: What is “de-averaging” as it relates to digital advertising and how does Adchemy “de-average”?  Would you say “addressable media” is an equivalent? MN: De-averaging summarizes a trend toward increasing the relevance of digital advertising. Today’s dominant online advertising model primarily relies on a one-size-fits-all approach […]

Toby Korner is VP, Account Management at [x+1], which released a new CPG-focused product today (Release here. More here from AdWeek.) AdExchanger.com: Why offer a CPG product? Curious your thoughts on product development for this as I assume you see identified CPG as low-hanging fruit for a reason – perhaps for brand dollars? TK: You […]

In a reflection of its shift toward a “premium” exchange strategy, Yahoo!’s Direct Media Exchange – acquired as part of the Right Media acquisition – is being shuttered effective January 2010. In an email, participating DMX publishers have been notified today: “Right Media will discontinue the DMX platform on January 31, 2010, so that we […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

A spokesperson from Yahoo! provided the following about the impact on Yahoo!’s Teracent partnership given Google’s acquisition of Teracent. Teracent provides multi-variate technology for Yahoo!’s Smart Ads for PC and Mobile: “Yahoo! works with multiple partners as part of its Smart Ads program, including Teracent, PointRoll, and Tumri, to help marketers develop and deploy dynamic […]

Seth Goldstein is the co-founder and CEO of SocialMedia, a social advertising platform. AdExchanger.com: AdKnowledge acquired SocialMedia.com’s ad network last week as noted here by TechCrunch. Where does this leave SocialMedia.com? We are excited about the transition of our ad network to Adknowledge. This move will allow SocialMedia.com to focus solely on its core business […]

Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday’s announcement regarding Right Media’s new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capabilities by leveraging exchange inventory and linking and numerous decisioning, optimization, and analytics technology within the company, and has […]

Eric Roza is President of DataLogix, an advertising data and technology company. AdExchnanger.com: Can you discuss trends you’re seeing in the data marketplace? ER: There’s no question that data is hot all of a sudden. But, candidly, the use of data to drive online advertising effectiveness is still in its infancy. To give you perspective […]

CPM Advisors’ CEO Rob Leathern noted yesterday that you can’t target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their may be some mischievous engineers at work on Google’s side. From here, I wonder if […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Faces Facts Nick O’Neill on All Facebook says that Facebook is starting to take down certain ad networks from the social media juggernaut after posting a warning on the Facebook Developers blog (Read it.). O’Neill writes, “While we can’t be completely sure, it […]

By Bennie Smith, VP Exchange Operations/Platform Policy at Yahoo! Online advertising in the age of media fragmentation does not have to be like a box of chocolates. Both advertisers and publishers should know exactly what they are going to get with every ad impression. Ad exchanges have played a crucial role in making this possible […]

Following up our post on the media optimization festivities beginning with OMMA AdNets – Whoa, they’ve moved ad:tech to New York City’s Javits Center and out of its convenient but cramped midtown hotel location – ad technology is breaking out! ad:tech New York at the Javits Convention Center, NYC, Wednesday-Friday, November 4-6 On Wednesday, November […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Says RTB Working In a release, demand-side platform Turn announced that it is seeing “dramatic” initial results in its real-time bidding integrations with PubMatic and AdMeld. The company says that it’s seeing conversion rates more than double the rates seen with non-Real-Time Bidding […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange Update – Long Tail Revolt? Barry Schwartz of the Search Engine Roundtable blog notes a trend among a small number of long tail publishers regarding their perception of “Certified Ad Networks” accessing and buying the Google Content Network through the DoubleClick […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Networks Preferred The New York Times’ Stephanie Clifford says that even though big brand marketers may make a few high profile buys of “premium” ad inventory – such as the home pages of newspapers – it doesn’t mean the newspapers are continuing to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OMG Digital And Fox Partner Reminding everyone that Fox has a demand-side platform, too, Fox Audience Network (FAN) and Omnicom Media Group announced that FAN will provide its planning tools called Living Segments to the media services agency. According to the release, “The agreement […]