LinkedIn has plans to make marketing leads “more quantifiable, and attributable” across the Web and through a company’s own sales channels, and in a year’s time will enable a much deeper view of conversions. “If you have a tool that can import all of your prospects to a LinkedIn tool, why wouldn’t you want to […]
The value of a marketing cloud, as Forrester Research pointed out Tuesday, is in the level of its integration. But Portland, Oregon-based startup Lytics takes the position that whatever level of integration the big-name marketing suites offer simply isn’t enough. The company, which started in 2012, made its “marketing activation platform” generally available on Wednesday […]
Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1 billion in GAAP revenue. Mobile revenue doubled year over year, including both search and display. Revenue growth on mobile far outpaced user growth. 550 million people are mobile monthly active […]
Forrester Research crowned Adobe Marketing Cloud in its first-ever ranking of enterprise marketing software suites – informally called “marketing clouds.” The report, compiled by analysts Cory Munchbach and Rusty Warner and released Tuesday, encompassed eight vendors (Adobe, Salesforce.com, SAS, Teradata, IBM, Oracle, SAP and Marketo). Munchbach and Warner interviewed three clients from each vendor and tallied […]
The turf war for programmatic video technologies wages on. Video distribution and analytics platform Ooyala, acquired by Australian telco Telstra in August, revealed Monday it would purchase London-based video supply-side platform Videoplaza for an undisclosed sum. Read the release. This is a critical move for Ooyala, which focuses on helping publishers run and operate their video business by managing content, metatags, […]
A change is on the horizon for Annalect, Omnicom’s analytics and marketing technology arm. Omnicom agencies – both its media traders and its creative firms – use Annalect when they need data-driven expertise for their clients’ campaigns. As such, Annalect has a wealth of data scientists and technologists, 250 relationships with third-party data sources and a […]
This is the 12th and final installment in a series of interviews with vendors combating the problem of ad fraud. Read previous interviews with comScore, DoubleVerify, Dstillery, Forensiq, Integral Ad Science, Moat, PubChecker, RTB Asia, Telemetry, Videology and White Ops. Wasted delivery is not necessarily fraud – but all fraud is wasted delivery. In other […]
When your target audience is tween girls aged nine to 13, there are not only data and targeting considerations to keep in mind but also a general elusiveness from a media consumption standpoint. When UGG Australia came out with a new “I Heart UGG” brand line, YouTube stood out to its agency, Santa Monica-based Palisades […]
Google’s Q3 revenue rose 20% year over year to $16.52 billion, though it continued to see click volume rise (17% YoY) and cost per clicks fall (2% YoY). Google sites comprised about two-thirds of revenue, for a total of $11.25 billion. Partner sites contributed $3.43 billion, or about 20%. Google’s O&O paid clicks (which include […]
Besides its analytics announcement, Salesforce.com turned up the volume on mobility and its future in the wearables market during the Dreamforce conference. As if on cue, rapper Will.i.am paraded onstage Wednesday evening with a group of engineers where he revealed “PULS,” a smart wrist band he developed via fashion and technology firm i.am+, a business […]
When it comes to online viewability, there should be more than meets the eye. That’s the philosophy at Sticky, an eye-tracking tech company launching a DIY version of its online research product, Autogazer, on Thursday. The tool is designed to enable users – primarily agencies, brands and publishers – to run unlimited tracking studies for […]
Salesforce.com revealed Wave Analytics Cloud this week at its Dreamforce conference in San Francisco, the latest patch – alongside marketing, sales and customer service – in the tech giant’s quilt. Speaking to more than 100,000 registrants (some were virtual), Salesforce.com’s chairman and CEO Marc Benioff called the analytics offering “revolutionary” and swiped at analytics competitors. […]
The digital ad sector has made some tangible progress in the war on fraudulent ad impressions, thanks to new detection methods and improved hygiene from many sell-side platforms. But one of the biggest exchanges has added rather than subtracted invalid impressions, and buyers are complaining. AppNexus, the industry’s uber-exchange and one of the most promising […]
An AdExchanger story published Wednesday describes the persistent problem of fraudulent ad impressions in the AppNexus inventory supply, and the company’s plans to fix it. Its plan of attack includes a new certified supply program that will clearly label inventory AppNexus has deemed “valid.” Buyers can choose to purchase only the good stuff, while ignoring the uncertified […]
Cross-device is hot (hey there, Atlas), and now data-management platform Lotame has tossed its hat into the ring with a feature built from AdMobius’ technology, a company Lotame acquired earlier this year. The feature, announced Wednesday, uses a combination of deterministic and probabilistic algorithms to create device matches and cross-screen audience segments within Lotame’s DMP. […]
In the two years since GPS solutions provider Telenav acquired hyperlocal ad platform Thinknear, there’s been minimal technology integration between the two companies. But that’s all part of the strategic plan, Telenav vet Loren Hillberg told AdExchanger. Hillberg, who most recently served as VP and general counsel at Telenav, a public company, announced Tuesday that […]
Verizon bills itself as a triple threat. It’s got mobile, it’s got television, it’s got broadband. And those three channels form the foundation for a deterministic data cocktail that Precision Market Insights (PMI) – Verizon’s addressable advertising division – is tapping to power Precision ID, the carrier’s answer to the ever-elusive mobile cookie. When Verizon […]
Datalogix, which is known for connecting digital media with offline sales impact, will begin to tie ad viewability to in-store ROI via a partnership with comScore, unveiled Wednesday. Marketers will be able to combine comScore’s panel and Census-based data, as well as its impression-level reporting inclusive of “90 of the top 100 properties across the […]
Facebook’s Atlas ad server allows advertisers to target Facebook users not just on Facebook.com, but across the web and app ecosystem. Once a user has logged into Facebook on a device, Atlas can find the user and serve ads just for that person. When he or she acts on the ad, Atlas ties that back to […]
AOL on Tuesday appointed Dermot McCormack president of AOL Video and AOL Studios, its original content production arm. McCormack, formerly Viacom’s head of connected content, will replace Ran Harnevo, a key player in the development of premium online video content network AOL On, who is pursuing “other opportunities.” McCormack’s appointment comes at a pivotal period […]
It’s been six months since Facebook unveiled a new mobile-centric ad network offering at its F8 developer conference. The message then and over the summer was clear: We’ll take our time ramping up the new Facebook Audience Network, from both a supply and demand standpoint. But as of Tuesday, Facebook said it’s ready to demonstrate the firepower of […]
The promise of “always in-view” ad formats sounds like panacea, but Parisian video supply-side platform Teads, which merged with European video platform Ebuzzing in the spring, is aggressively expanding into the US to tackle that very issue in video. The merged companies, which as of Monday will take the name Teads, had $100 million in revenue […]
Chicago-based Iris Mobile provides a CRM platform that helps retail industry clients identify and personalize messaging to their customers across devices. The system works partly by taking a phone number from a customer record, and then pinging the phone associated with that number to establish a device link. Iris then tries to deliver offers most […]
National Public Radio (NPR) faces a common audio app-publisher predicament – capturing the time and attention of ultra-mobile listeners. About 78% of ads and content promos are served while an app is running in the background and the screen is dark, which makes it challenging for advertisers to know if their ads were seen, said […]
Consumers may spend a lot of time watching video on over-the-top devices and mobile, but advertisers still haven’t invested heavily in those areas. While panelists throughout Advertising Week in New York City agreed that the development of measurement techniques will help close that gap, device fragmentation complicates these initiatives. Still, connected TV makers and distributors […]
In a reprise of their recent startup adventure, former Sociomantic CEO and Admeld exec Jason Kelly will become “President of the Company’s Managed Media” as Millennial CEO Michael Barrett looks to re-create the programmatic magic of his Admeld days which led to an eventual acquisition by Google. From today’s release (see it): “Reporting to CEO and President Michael Barrett, Kelly will […]
No one’s going to say that walled gardens don’t have their perks. Just look at Facebook and the new and improved Atlas. Facebook’s long-awaited announcement of a cross-device user ID solution, made Monday as part of Advertising Week in New York City, invites advertisers into a putative Eden that gives them access to what could […]
If AOL hadn’t already made it clear it would double down on digital video and end-to-end marketing tech at its Digital Newfront in May, Monday’s Programmatic Upfront at Advertising Week in New York left no doubt. AOL’s latest development? The company has layered in and built a data-management platform (DMP) out of attribution vendor Convertro, which it purchased […]
While AOL and Publicis Groupe have been programmatic cohorts since last July, the media giant and the holding company took their partnership to another level by adding video and linear TV to the mix Monday at Advertising Week. The move will link Publicis’ digital arm VivaKi with AOL Platforms, which will become Publicis’ preferred partner for programmatic video. […]
Google’s betting the industry needs a hand making ads workable across devices. On Monday, it unwrapped two mobile display formats and a handful of desktop tools that aim to help advertisers optimize ads across multiple screens. Google will release the tools piecemeal over the coming months across the Google Display Network, the AdMob Network and […]
PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.
TTD CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that – AI aside – necessitates major changes in how marketers behave.
TTD confirmed that this CTV publisher’s errors would have made its UID2s useless for ad targeting. But TTD also said it wouldn’t have had enough information to flag the issue.
Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.
On Wednesday, Josh D’Amaro led his first earnings call as the new CEO of Disney. The company closed last quarter with $25.2 billion in revenue, a 7% year-over-year increase. Disney Entertainment advertising revenue rose 5% YOY, but ESPN ad revenue was down 2% YOY, although subscription and affiliate revenue was up 6%.
People Inc. previewed plans to downsize by focusing mainly on its key properties. The strategy makes sense considering its publishing portfolio has lost about two-thirds of its Google traffic.
