Fox Announces Plans To Acquire Roku For $22 Billion
It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.
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Programmatic TV Home Screens And Gaming Ads For Kids
How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.
This AI ‘Brain’ Wants To Get Rid Of The Grunt Work In Creative Campaigns
Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.
Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
Marketers Are Getting Used To AI In The Ad Stack
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.
For Video Publishers, Performance And AI Go Hand In Hand
In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings.
Independent Ad Tech Is Reframing Itself Around Cloud Hardware
Nowadays, programmatic vendors, and SSPs in particular, are carving new paths of differentiation based on their type of adoption of cloud infrastructure.
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AdExchanger Talks
Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, his agency’s enforcement priorities, the rules governing automated decision-making tech – and why ad tech should pay close attention to it all.
The Big Story
Programmatic TV Home Screens And Gaming Ads For Kids
How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.