Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps
Sweetgreen turned the World Cup into a marketing moment for its new wraps, running video ads in public viewing spaces through Atmosphere TV.
Guest Column
Irina Dzyubinsky
Three Advertising Industry Myths The Market Has Already Debunked
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Data-Driven ThinkingGoogle’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
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Content StudioThe Open Internet Is Closing The Gap With Walled Gardens
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Amazon Crushes Earnings And Reaches Almost $20 Billion In Q2 Ad Revenue
Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year growth rate.
Reddit Had A Great Q2, But Investors Have AI Search Jitters
Guess there’s no pleasing investors. Despite Reddit delivering an objectively solid Q2, its stock cratered, in part because of search-related headwinds and low referral traffic.
Meta’s Expenses Are Growing Faster Than Its Revenue, Thanks To Lawsuits And AI
A combination of layoffs, lawsuits and AI operating costs set back Meta’s Q2 earnings, despite increased revenue.
Omnicom Investors Cheer IPG Sell-Off, Despite Weak Ad Spend In Q2
Omnicom is halfway through a major sell-off of IPG agencies. Its future looks healthier as it prunes lower-growth firms, including eliminating certain specialist firms and overlapping agencies in certain countries.
Why PubMatic Ditched Its Prebid Web Wrapper, But Never Its SDK
Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper.
OPINION: Data-Driven Thinking
Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic direct sales opportunities while they’re still in the cradle.
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The Hardest KPI In Advertising
Marketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment, says Mark Jablonowski, CEO of DSPolitical, a political ad platform that caters to Democrats and progressive causes.
The Big Story
Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too.