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Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.
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EDITOR’S CHOICE
The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads
TTD confirmed to AdExchanger that, as of June 17, it had removed support for at least some of the online video inventory sold by Yahoo as a publisher.
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Kristina Kaganer
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AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business.
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Sports Leagues Can’t Stop Putting Ad Revenue Ahead Of Fan And Player Interests
Disaffection and outright anger toward US sports institutions run deeper than logo-cluttered fields. Leagues and teams are sacrificing player safety and fan enjoyment for marketing dollars.
With Search Traffic Down 70%, People Inc. Bets On Revenue Beyond Site Visits
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Intent Data Is A Gift, With Edible Brands
Gift shoppers wait until the last minute, but when they show up, they know exactly what they want. That’s why Edible Arrangements shrinks its catalog on peak days, says Erica Randerson, chief digital officer at Edible Brands.
The Big Story
Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.