Roku Will Pass More Data In The Bidstream
Roku unveils what it’s calling the Roku Exchange, a more direct path between Roku’s ad supply and programmatic demand.
Latest
EDITOR’S CHOICE
Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework
Apple has released developer documentation for “AdAttributionKit,” the framework that will now house all its privacy-focused ad attribution technology.
Guest Column
Popular
Must Read
The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get
Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren’t expecting much relief from the court’s behavioral remedies.
Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?
Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.
HBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud
A week ago, HBO MAX had its verified Reddit account overrun by a hacker group, which eluded notice for two days while it ran 108 different ad permutations targeting an unknown number of Redditors.
Gaming Wants To Prove It’s Just Like Other Media Channels – While Also Owning How It’s Different
Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more. Leaning into gaming’s differentiators will come later, after bigger budgets arrive.
Taboola Eyes The Finance Vertical With An Offer To Acquire Ad Network Dianomi
Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers.
Writers
Podcasts
AdExchanger Talks
Creator Marketing Is Growing Up
A decade ago, most influencer marketing agencies were only buying ads in one place: Instagram. Which meant that as a YouTube employee, Jennifer Quigley-Jones had to do a lot to help creators on the platform get noticed.
The Big Story
The Trade Desk’s Bumpy Ride Down
The Trade Desk’s recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent analyst Richard Kramer comes on to dissect how Wall Street views TTD – and what it got wrong in the first place.