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Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.
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EDITOR’S CHOICE
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The New York Times and News Corp are case studies in how news publishers are evolving to be less reliant on ad revenue. Both publishers have also increasingly looked to new revenue streams for sustained growth.
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Kristina Kaganer
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On TV & VideoGhost Audiences Are Haunting CTV Measurement
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AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business.
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Criteo Is A Survivor, But Expanding Beyond Retail Media Will Be Its Toughest Challenge Yet
Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. Can it pull off yet another turnaround?
Sports Leagues Can’t Stop Putting Ad Revenue Ahead Of Fan And Player Interests
Disaffection and outright anger toward US sports institutions run deeper than logo-cluttered fields. Leagues and teams are sacrificing player safety and fan enjoyment for marketing dollars.
With Search Traffic Down 70%, People Inc. Bets On Revenue Beyond Site Visits
People Inc.’s referral traffic from Google search is down 70% over the past two years, and by 22% in Q3 alone. But its digital revenue is still growing, albeit slowly.
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Intent Data Is A Gift, With Edible Brands
Gift shoppers wait until the last minute, but when they show up, they know exactly what they want. That’s why Edible Arrangements shrinks its catalog on peak days, says Erica Randerson, chief digital officer at Edible Brands.
The Big Story
Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.