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Commerce

Even PayPal Ads Has Its Own ID Now

If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base.

OPINION: Data-Driven Thinking

Marketers, Don’t Get Blindsided By Google’s Move To First-Price Auctions

Ad Exchange News

Apple News Plus A Bust For Publishers; Bain Wants To Acquire WPP’s Kantar

TV

Nielsen: Linear TV Wins When Streaming Subscribers Can’t Find Anything To Watch On Demand

Privacy

Epsilon’s Chief Privacy Officer: Compliance Is ‘An Ongoing Journey’

OPINION: On TV & Video

To Get The Outcomes Measurement They Want, Marketers Need To Speak Up

Guest Column

Eric Mayhew
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Comic: Domino Effect
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Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign

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Commerce Roundup

Amazon Faces An Easy Boycott But An Existential Question

The Amazon advertising boycott last week wasn’t really about Amazon’s ad platform as much as it was a dispute over evolving seller economics, which raises a fundamental question: Can you even build a brand on Amazon anymore?

Gaming

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.

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AI

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.

CTV

Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.

CTV

Paramount’s Upfront Pitch Is About Three Things

Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.

Marketers

Hard Truths For Retail Media At The IAB Connected Commerce Summit

The IAB’s Connected Commerce event in New York City this week felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly.

Writers

Podcasts

AdExchanger Talks

AI Is The New Ad Space

AI isn’t just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It’s a brand-new media environment that’s reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.

The Big Story

Programmatic Peacekeeping

Programmatic tensions peaked last fall as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness now leads a new group aimed at fostering dialogue and reducing conflict in the space.