Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.
Intent Data Is A Gift, With Edible Brands
Gift shoppers wait until the last minute, but when they show up, they know exactly what they want. That’s why Edible Arrangements shrinks its catalog on peak days, says Erica Randerson, chief digital officer at Edible Brands.
Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?
Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.