“The underlying misconduct at the heart of our claim is that Google had monopoly power and abused it, and that led to higher prices because, of course, monopolists charge more than the free market,” said Ashley Keller, the attorney bringing thousands of arbitration suits against Google.
Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.
Mula’s AI native content feed helps On3 keep its engagement and RPS consistent amid traffic drop-offs to publisher sites and the growing scarcity of online attention.
Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to simplify buying local news and shore up its business as the ad market shifts.
There’s MMM and MTA, but no single ad measurement works for brands with multiple points of sale. On Tuesday, Northbeam launched an incrementality tool to complete what it calls “the trifecta of digital attribution.”
If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying.
