Measurement

As proprietor and chef at Café Avalaun, a gluten-free restaurant just outside of Cleveland, Ohio, Brian Doyle would rather cook, bake and make crêpes than spend his life on marketing. “We don’t do a lot of traditional advertising because it’s expensive and it’s hard to know if you’re actually hitting your target audience,” said Doyle, […]

Nielsen is looking to score more sports marketing dollars with its acquisition of Repucom, a sports research firm founded in Australia and now based out of the US. Nielsen, which closed the deal on Tuesday, did not disclose the price tag, though German sports industry trade pub Sponsors reported it to be more than $100 […]

Facebook, which recently took the wraps off a tool that lets advertisers link location-aware ads to store visits, may have more than 1.5 billion users, but scale isn’t the only prerequisite for cracking offline attribution. “My question for Facebook would be: Do they know the spatial outlines of every McDonald’s in America?” said Duncan McCall, […]

With TV upfront negotiations underway, digital tactics are wielding more influence as networks court buyers with cross-platform guarantees and enhanced data products. “You can still invest client dollars in proven media, but upfronts are now about online video partnerships you can make long-term investments in,” said Maureen Bosetti, the chief investment officer for Interpublic Group’s […]

Advertisers don’t have a strong enough grip on the technological ecosystem to make informed buying decisions, agreed leaders of several leading ad organizations at AdExchanger’s Clean Ads IO conference. Panelists from the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB) got on stage in New […]

The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year and a half of foundation and coalition building. The program allows members of the digital supply chain – buyers, sellers and third parties – to earn a seal in exchange for proving […]

Keith Pieper, VP of technology at IMM, will be on hand to discuss approaches to viewability testing at the May 24 CLEAN ADS I/O conference in New York. One hundred percent sounds like the best there is – but that’s not 100% true when it comes to viewability. According to separate pieces of research conducted […]

CNN is signing on with comScore’s syndicated measurement service Xmedia, a competitive offering to Nielsen’s Total Audience measurement. Xmedia is designed to help media companies understand their cross-platform audiences by tracking unduplicated reach across TV, digital, set-top box and mobile properties. CNN now claims to have a total unduplicated audience of 174 million across TV, […]

Publisher network and ad tech firm Sovrn bought UK-based viewability company OnScroll Wednesday for an undisclosed amount of cash and stock. Sovrn plans to deploy the technology across the 80,000 publishers in its network, according to CEO Walter Knapp. OnScroll creates highly viewable ad units for publishers by analyzing user behavior patterns. So if a […]

Facebook invited three new third-party ad verification partners into its inner sanctum on Tuesday – further evidence that what the buy side demands, the buy side gets. Integral Ad Science, comScore and Nielsen will now be able to verify viewability and attention metrics for display and video ads on Facebook, including mobile web and in-app. […]