“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kurt Donnell, president at Freestar. Right or wrong, the general public associates the term “cookie” with a perceived online privacy invasion. But cookies, along with other tracking technologies, provide the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Chicken With TV The success of Popeyes’ recent chicken sandwich launch, which started with a runaway viral Twitter thread, manifested itself in the form of a 10.2% sales boost in its restaurants. The company let that social media wave ride out organically, pulling […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
The direct-to-consumer food space is hugely competitive. You’ve got the meal kit delivery guys such as Hello Fresh, Plated and Sun Basket; the online grocery delivery folks, including FreshDirect and Peapod from Stop & Shop; and Grubhub, DoorDash and Uber Eats for people who can’t be bothered with meal prep. And then there’s Hungryroot, a […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Outside of search and social, the adoption of programmatic advertising has been slower than some expected. In many corners, manual processes have stubbornly held on and gummed up the long-heralded automation of the media buy. What’s going on? […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Wouldn’t it be nice to have one TV platform for advertisers to use that competes with Google and Facebook? While […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookie Mozilla, operator of the Firefox web browser, will block the IAB’s DigiTrust ID, an anonymized, cookie-based identifier used by ad tech and media companies, Digiday reports. Firefox has single-digit share in the browser market – just 4% – but it’s a blow to […]
Democratic lawmakers took another step on the long march toward federal privacy legislation on Tuesday with a new Senate bill that aims to serve as a framework for a national law. The Consumer Online Privacy Rights Act (COPRA) would limit how consumer data is collected, establish a set of consumer data rights and beef up […]
Self-reg is revving up in the lead-up to the CCPA effective date on Jan. 1. The Digital Advertising Alliance (DAA) said Monday that it’s finalizing mechanisms that would allow consumers to opt out of the sale of their personal information as required by the California Consumer Privacy Act (CCPA). The tools aren’t available to use […]
Even with doom-and-gloom headlines, our AdExchanger community has much to be thankful for. In a special Thanksgiving episode of The Big Story, we asked our readers and listeners, “What are you grateful for in ad tech?” As it turns out, many see a world of regulation and cookie pressure from a glass half-full perspective. They […]
