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CEOs fear their marketing has lost the plot; WhatsApp introduces ads; Meta’s making its users feel unsafe.

Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies invested heavily in developing solutions aligned with the Privacy Sandbox as a survival tactic for the post-cookie landscape. At first glance, Google’s about-face may appear to undercut those efforts.

SiriusXM integrated with Innovid to provide advertisers with the type of impression-level data they get for other digital channels, facilitate more direct comparisons and spur more investment in digital audio.

Google released a proposal for a Chrome feature called script blocking as part of a broader effort to mitigate API misuse for broader reidentification. In short: It’s a crackdown on fingerprinting in Incognito mode.

Going For The Cinematic Effect; Do The Youngs Shop Google?; X Marks The Spot

In the early hours of Monday morning, Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in the US.

Despite the heightened economic uncertainty this year and the continued slowdown of traditional media’s growth, global advertising revenue is still trending upward, according to Magna’s latest global ad forecast.

Assessing the Role of Multiscreen TV as a Full-Funnel Performance Driver TV advertising, across both traditional and streaming environments, has long been a go-to for reach and brand building. But is it living up to its potential as a full-funnel performance driver? In this exclusive report, Comcast Advertising and AdExchanger dig into how marketers are […]

Moonbug, producer of kids programs like CoComelon and Blippi, introduced a services package that includes media buying, creative production, YouTube account operation, program sponsorship, programmatic audience extensions and analytics.

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.

Even the CMA doesn’t seem to care about the Privacy Sandbox anymore. On Friday, it announced that it’s begun the process of “releasing” Google from its Sandbox commitments.

Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product.

If there’s one safe prediction heading into Cannes this year, it’s that AI will be everywhere: in panels, on yachts and splashed across every DOOH ad within a 10-kilometer radius of the Croisette. But behind the noise, something real is happening. We are witnessing a strategic shift. AI is evolving from a shiny object into a performance engine that helps marketers uncover hidden audiences and iterate faster while delivering relevance at scale.

To fill digital audio’s viewability gap – or audibility gap – audio-focused DSP Audiohook is launching a new podcast measurement panel.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Meta changes up its strategy for tackling improper AI advertising; ICE is proving bad for business; and agencies are worried about their jobs.

On Thursday, French AI start-up Olyzon (pronounced “all eyes on” – more on that in a bit) announced $5 million in additional seed funding led by US-based venture capital firm Cassius Capital.

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake.

Life360, a popular family safety and tracking app, announced its first location-based ad targeting solution, called Place Ads, and a foot-traffic analytics product named Uplift that measures store visitation.

Open Intelligence is WPP’s Media’s new solution to help advertisers make sense of their data and use it in more ways, with a longer-term goal of decentralizing data.

Retroactive reinforcement won’t be enough to ensure a fairer and more innovative ad market going forward. The advertising industry needs proactive antitrust enforcement.

AI-generated mystery pages are appearing on brand sites; Amazon Prime Video doubles its ad load; and bipartisan efforts to protect kids online get a new partisan focus under the Trump admin.

On Wednesday, DoorDash announced its acquisition of Symbiosys, a retail search ad startup that launched two years ago. The deal price is $175 million.

Marketing Cloud Next is designed to automate manual tasks and bring enhanced personalization to customers’ communications with brands through the use of agentic AI.

Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there’s a place for long-form, in-depth, dishy journalism.

2025 promises a proliferation of US state laws regulating the processing of children’s data, with new rules either already in effect or coming into force later this year.

AGI is Meta’s latest pipe dream; the Nerds Gummy Clusters blueprint for ROAS; and how the gen AI vibe shift could pave the way for “vibe targeting.”

TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne d Johnson.

The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you will.

Expect to see more AI-generated ads on the Amazon website going forward. On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also rolled out an updated version of the image generator first announced in 2023.