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A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Yoav Shaham is CEO of Kontera, a pay-per-click ad network. AdExchanger.com: What trends are you seeing from your clients today? YS: We are seeing “classic branding” verticals adopting and investing in our category at a faster pace. This includes CPG, Automotive, Consumer Electronics, etc.  One of the stories unfolding for us this year is the […]

Simon Aurik is Business Development Director Europe of Yieldivision, a media agency based in The Netherlands. AdExchanger.com: What is Yieldivision? SA: We are a new breed of agency with a technology which allows us to buy inventory across multiple sources (exchanges, adnetworks, direct pubs and ssp’s). Our technology enables us to base our media buying […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc Puts Up Paywall Nieman Journalism Lab reported yesterday that Time Inc. may have put up a paywall for Time Magazine’s online site. Joshua Benton writes, “On almost every story that comes from the magazine, there’s this phrase: “The following is an abridged […]

Brett Wilson is CEO of TubeMogul, an online video, advertising and analytics platform company. AdExchanger.com: What problem is TubeMogul solving today?  Seems like a couple, potentially. BW: The common theme among our offerings is that we help advertisers get their videos watched and watched longer by the right audiences.  Currently we offer paid and free […]

Ad verification company, AdSafe Media, announced a $7.5 million Series B round of financing led by Atlas Venture and includes existing investors Founder Collective among others. The funds will be used in part to roll out products Network Monitor 2.0 and Content Rating API. Read more in the release. Co-Founder and CRO Kent Wakeford discussed […]

PRESS RELEASE

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMind Offers Video Ad Tool MediaWeek’s Mike Shields writes that MediaMind (was Eyeblaster) is now delivering the Video Ad Selector tool to CBS as it looks to solve this problem: “Display ads are often too small, or too tucked away to the side to […]

Andrew Weissman is founder and COO at Betaworks, which invests in and operates Internet and digital media companies. AdExchanger.com: There’s been a lot of good buzz about Betaworks recently. Why do you think that’s the case? AW: Luck? Right time at the right place? Our companies speak for themselves; to the extent there is attention […]

Amir Nathoo is CEO of WebMynd, an advertising technology company. AdExchanger.com: Where did the idea come for WebMynd? My co-founder, James, and I were intrigued by the power that browser apps on Firefox provided, and wanted to see how we could use them to make navigation simpler. We built several little apps and users loved […]