Data Privacy

Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC is on one again.

Data brokers de-index their opt-outs; Meta is still the go-to for influencer ads; and Perplexity offers to buy Chrome.

A recently proposed Senate bill seeks to determine fair use cases for LLMs training on personal data and copyrighted material, along with the penalties for misuse.

How will the California Privacy Protection Agency’s new rules on automated decision making and AI impact ad targeting? We asked the experts.

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

“I tried to write it so it’s not exclusively for ad tech nerds,” Ari Paparo told AdExchanger of his new book, about Google’s advertising dominance. “And I mean that affectionately.”

DCG’s new tool analyzes the given moment – culturally, politically and economically – to understand how to best target its audience.

Regulators care about privacy in practice, not just in theory. Simply having a tool or partnership in place isn’t enough to demonstrate effective compliance.

Reddit is surging with advertiser demand; not everyone is Substack material; and Trump released his AI Action Plan.

There’s a saying in Texas: “All hat and no cattle.” It means all talk and no action. That idiom does not apply to the folks within the Consumer Protection Division of the Texas attorney general’s office.

Pixels attached to articles explaining a recent health diagnosis – without consent  – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.

Over the past few years, sell-side curation has gained popularity as a way for advertisers to target high-quality publishers. Companies like OpenX are expanding their toolkits to support advertisers as well as publishers.

Add digital health and wellness publisher Healthline to the growing list of companies hit with fines under California’s privacy law.

A UK-based early-stage startup called Paapi, which just closed its pre-seed funding round last month, is building a platform to help advertisers with privacy-safe ad measurement.

Critics say the FTC’s deal with OMG/IPG prohibits agency practices that don’t exist. And it distracts from legitimate concerns about brand safety news blocking and principal media.

Whatever your take on the FTC’s oddly conditional green light for the Omnicom/IPG merger, one thing’s clear: The agency is being more active than expected.

Alliant will integrate AnalyticsIQ’s audience modeling platform, which is based on user surveys and studies of health, wellness and cognitive psychology.

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy.

The FTC puts some odd stipulations on Omnicom-IPG; influencer marketing is the new normal; Google is cutting its smart TV group.

But publishers have more power than they think to authenticate their audiences – they’ve just gotta learn how to wield it.

Google released a proposal for a Chrome feature called script blocking as part of a broader effort to mitigate API misuse for broader reidentification. In short: It’s a crackdown on fingerprinting in Incognito mode.

Going For The Cinematic Effect; Do The Youngs Shop Google?; X Marks The Spot

Even the CMA doesn’t seem to care about the Privacy Sandbox anymore. On Friday, it announced that it’s begun the process of “releasing” Google from its Sandbox commitments.

Life360, a popular family safety and tracking app, announced its first location-based ad targeting solution, called Place Ads, and a foot-traffic analytics product named Uplift that measures store visitation.

Open Intelligence is WPP’s Media’s new solution to help advertisers make sense of their data and use it in more ways, with a longer-term goal of decentralizing data.

AI-generated mystery pages are appearing on brand sites; Amazon Prime Video doubles its ad load; and bipartisan efforts to protect kids online get a new partisan focus under the Trump admin.

Marketers having to justify their budgets is nothing new, but macroeconomic anxiety is making the stakes feel higher.

Despite all the cookie drama, companies haven’t completely abandoned the Chrome Privacy Sandbox, and BU marketing professor Garrett Johnson has the receipts to prove it.

Can the IAB Tech Lab’s Trusted Server initiative really help restore publishers’ ownership of monetization and wrestle back control from Big Tech and walled gardens?

Google’s pivot on IP addresses shows it fears competition; the FTC investigates media watchdogs for advising brands not to spend on X; and Mondelez accuses Aldi of copying its snacks.