“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Senior Analyst at Forrester Research. Ad impressions will drop by 50% or more. CPM’s will increase commensurately. ComScore 500 publishers will finally get the respect they deserve and recapture market […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Mario Diez is CEO of quadrantONE, a joint venture of Tribune Company, Gannett, Hearst and The New York Times Company, which offers exclusive ad inventory on news and information sites across U.S. local […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. David Levy is co-founder of SocialVibe, a digital advertising technology company. Jerry Neumann posed a question on AdExchanger the other day that should strike a chord with anyone who works in media and […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. “The more complex societies get and the more complex the networks of interdependence within and beyond community and national borders get, […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Rob Schmults, SVP Strategic Partnerships, Intent Media, an online ad platform for ecommerce publishers. “Intent Marketing” – matching offers (and a little later in history, ads) to the […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Mark Hughes, CEO of C3 Metrics. Economic changes usually begin with whispers. You meet a client for coffee, and he tells you Q2 doesn’t look so good. Or […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Tim Chang, Managing Director, Mayfield Fund, a venture investment firm, and Tim Hanlon, CEO, Vertere Group, a consulting group. The brand ad market is massive (multi-multi $B), with […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Katz, CEO of interclick, a Yahoo! company. With all the great data that data providers are making accessible today, it’s possible to interact with consumers in ways […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Mark Hughes, CEO of C3 Metrics. At the worst possible time, the digital marketing measurement business is again showing inconsistencies. The issue this time is the matter of […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, founder of Yieldbot. One of the most exciting and disruptive things going on right now in digital media is the rise of new businesses harvesting intent […]
