NBCUniversal And Instacart Team Up To Give Brands More Retail Data
NBCUniversal and Instacart team up to help brands use Instacart data to plan and measure audiences for NBCU campaigns.
Topic
CTV
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MMM, Don’t Call It A Comeback; How Amazon Took TV In A Year
Google’s open-source MMM product goes live; Amazon Prime Video’s ad biz turns one; and teens don’t trust Big Tech and have doubts about AI.
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CTV, Retail And Measurement Will Spur Ad Tech M&A This Year
This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement.
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Cohen On A Prediction Tear; Scraping The Local Yokels
The IAB predicts what privacy laws might be passed by the new congress; AI-generated newsletters are competing with local news; and the IAB Tech Lab ramps up production of new OpenRTB specs.
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Trade Desk CEO Jeff Green On Growth, Google And Why He Bought Sincera
Jeff Green, CEO of The Trade Desk, calls it like he sees it. And he doesn’t see a future for Google monetizing the open internet via its SSP and ad server business.
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Buyers Say CTV’s Transparency Problem Remains A Roadblock To Investment
Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel’s growth trajectory.
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Atmosphere TV Is Capitalizing On The “Sorta CTV” Trend
In light of T-Mobile’s plans to buy Vistar Media, Atmosphere TV’s business model shines a brighter spotlight on the grey area between connected TV and DOOH billboards.
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OPINION: The Sell SiderDown But Not Out: Publishers And Ad Tech Punch Back In 2025
The first half of this decade has left publishers reeling from a pandemic jab and an AI uppercut that rearranged our reality and knocked us to our knees. Here’s how pubs and their ad tech partners can punch back in the years ahead.
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Nielsen Touts New MRC Accreditation Ahead Of Upfronts
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger data sets.
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More Than Half Of Netflix Subscribers Now Sign Up For Ads
Netflix’s overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%.
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PODCAST: The Big Story
Rest In Privacy, Sandbox
Last week, after nearly six years of development and delays, Google officially retired its Privacy Sandbox.
Which means it’s time for a memorial service.
AWS Launches A Cloud Infrastructure Service For Ad Tech
AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.
Netflix Boasts Its Best Ad Sales Quarter Ever (Again)
In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year.
Google Pulls The Plug On Topics, PAAPI And Other Major Privacy Sandbox APIs (As The CMA Says ‘Cheerio’)
Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.
The Trade Desk’s Auction Evolutions Bring High Drama To The Prebid Summit
TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.
How Google Stands In The DOJ’s Ad Tech Antitrust Suit, According To Those Who Tracked The Trial
The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of where Judge Leonie Brinkema is focused on, and how that might influence what remedies she put in place.