CTV

Disney’s Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues.

Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday.

On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic areas.

Before Warner Bros. Discovery’s Q3 earnings call even began on Thursday, the investor relations team made it clear that leadership did not want to talk about the company currently trying to sell parts of itself to potential bidders.

On Thursday, AdGood, a nonprofit that helps other nonprofits buy premium streaming inventory at a discount, announced a partnership with Samsung Ads, which is donating ad space from its Samsung TV Plus service to AdGood’s media marketplace.

Magnite says it’s not mad at The Trade Desk for prioritizing OpenPath or labeling all supply-side platforms as “resellers.”

According to a new report, IP-to-email matches are accurate just 16% of the time on average, while IP-to-postal matches are accurate only 13% of the time. (Oof.)

Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, that line is going up for MNTN.

Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will allow developers to create new integrations between Roku and other kinds of advertising applications.

The IAB Tech Lab’s new device attestation feature for its Open Measurement SDK provides a scaled way for original device manufacturers to confirm that ad impressions are associated with real devices.

On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads.

If Roku’s third quarter earnings call could be distilled into a single phrase, it would be “early days.” (With “bullish” as a runner-up, perhaps.)

Comcast has had a pretty rough go of it lately – but there’s still plenty of room for a turnaround.

On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis for advertisers that want to transact programmatically.

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year.

Last year, TTD announced plans to launch a TV operating system, called Ventura OS, that powers the viewing experience on smart TVs with an open, ad-supported system. Now, SVP Matthew Henick has lofty goals for what Ventura can achieve.

People don’t really gather around water coolers anymore. But that doesn’t mean streaming and live events can’t still create water cooler moments like there once were for broadcast audiences watching appointment TV.

Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns

The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP.

For all of Ad Tech Land’s excitement about new and emerging CTV-specific ad formats, many commercial brands are still hesitant to try some of these new formats for themselves.

Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid LG Electronics in a shareholder dispute.

Ever open the Disney+ app and experience cognitive dissonance when shows like “The Handmaid’s Tale” and “It’s Always Sunny in Philadelphia” appear in the recommendations? Well, expect more of that in the future.

Too bad actor Ryan Reynolds didn’t join CTV ad platform MNTN’s first-ever earnings call on Tuesday. It would’ve been fun hearing Deadpool answer questions from investors.

Late last week, a federal jury in Delaware found in favor of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents.

CleanTap, an ad tech startup launched by the founder of Method Media Intelligence, wants to separate the wheat from the chaff in CTV by serving as a curation layer between DSPs and SSPs.

Roku’s video advertising business has really been booming lately, as CEO Anthony Wood shared on a call with investors Thursday evening.

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being mad at Nielsen – which is likely good news for its currency competitors, but not so great for everyone else in the meantime.

Most social platform spending comes from small businesses. And TV tech companies have been busy trying to make it easier for small businesses to apply the same tools – like data matching – they use on social media.

Comscore, iSpot and VideoAmp all reaffirmed last year’s full certification and currency-grade readiness, according to the broadcaster-backed joint industry committee (JIC)’s mid-term audit released Thursday.