Yahoo’s move to acquire mobile-ad targeter and data-management software provider AdMovate follows on the heels of a busy mobile acquisition week with Criteo acquiring AD-X Tracking; Media6Degrees picking up EveryScreen Media and [X+1] buying mobile marketing firm WDA. All four acquisitions point to an increasing urgency among marketers to optimize their mobile campaigns and find […]
Following Yahoo CEO Marissa Mayer’s vague comments during Tuesday’s Q2 earnings call promising to increase investments in the company’s ad-tech offerings, the portal has done something concrete by acquiring mobile-ad targeter and data-management software provider AdMovate. Barely a year old and, up until now, operating in stealth mode, AdMovate describes its purpose as delivering “personalized, […]
Bridging the gap between web and mobile users is critical for advertisers, but reaching the same user across different screens continues to be a challenge. Mobile ad network Jumptap is tackling the problem with its new Unified Audience Exchange. In an exclusive interview, Jumptap CEO George Bell tells AdExchanger about the Exchange and its partnership […]
It’s been covered before, but the evolution of telecom carriers’ privacy policies are worth another look as cookie tracking constituencies clash. It’s a notice sent to Verizon Wireless users (I am one) about information that is made available to the “Verizon family of companies for marketing purposes.” Potential targeting attributes are “type, quantity, destination, technical […]
Ad network Mojiva has added an online exchange to its ad-serving unit, Mocean Mobile, which the company sees as a real-time bidding addition to its primary focus on branding campaigns across smartphones and tablets. See the release. Despite the growing importance of mobile RTB as a way of doing business on the mobile Web and in-app, Mojiva […]
Behold, the many ways to “clip” a coupon. Long-ingrained in the collective memory of many as the stuff of super-savers (and Sunday newspapers), a bevy of businesses and app developers are remaking the way a discount is served. Digital discounts – as an industry – are heating up. Most notably, digital-coupon company RetailMeNot is prepping […]
Mobile advertising revenue jumped from $5.3 billion in 2011 to $8.9 billion last year in an 83% increase globally, according to a new report from the IAB and IHS. And even though brands are experimenting with more interactive, media-rich ads, search is still king, representing 52.8% or $4.7 billion of all ad revenue. Google took […]
As mobile usage grows, so do demands for location-based ads. Helping advertisers optimize their location data has become a highly lucrative space, finds Gil Elbaz, founder of Applied Semantics (which turned into Google’s AdSense) and the startup Factual. AdExchanger talked to Elbaz about the growth of location-based ads and Factual’s latest products, Geopulse Audience and […]
As companies grapple with the constant flow of incoming data, the demand for a data scientist — someone who can spot trends and pull insights from the data—continues to grow. Lauren Moores is the chief science officer at EveryScreen Media, a two-year-old startup that offers a real-time bidding platform and mobile audience targeting. AdExchanger caught […]
Shopping on mobile devices, i.e., “m-tailing” is surging across China, according to a report from digital agency Draftfcb Greater China. Two-thirds (67%) of respondents indicated that looking at products on a mobile phone is just as satisfying as being in a store and 71% believed that shopping on a mobile phone provides better deals than […]
With so many mobile apps in the marketplace, app discovery is more competitive than ever. The race to get apps in front of people has turned ad installs into a lucrative market. Combined with a huge mobile user base, Facebook’s Mobile App Install ads have emerged as a star ad product for the company. Approximately […]
With spending on mobile advertising expected to reach more than 29% of total online ad expenditures in the U.S. by 2018, per Forrester Research, it’s incumbent upon advertisers to embrace the notion that tablet and smartphone device usage is tied not only to timing, but consumer preference. “It’s really recognizing that you need to be […]
Earlier this year we noted that investment company JMG Exploration, the parent company of the ad network AdVantage Networks, had acquired travel ad network Travora Media and rebranded itself as MediaShift. AdExchanger caught up with Brendon Kensel, MediaShift’s president, to talk about the company’s first launch since the acquisition and its strategy for monetizing Wi-Fi […]
Mobile real-time bidding may still be an emerging technology but the vendor landscape is already crowded. As platforms with similar features and functionalities continue to pile up, uncovering a reliable solution gets increasingly difficult. For PC and mobile game developer Aeria Games, simplicity and the ability to quickly scale campaigns were key differentiators. “If you’ve […]
London-based AD-X Tracking is seeking to shed light on mobile ad campaign expenditures and has revved up its global presence with new offices in San Francisco and Berlin. Founded in 2012, AD-X helps clients such as eBay and Expedia.com track in-app clicks and downloads, along with mobile campaign performance spanning search, SMS, social, email and […]
Mobile ad exchange Nexage has rolled out three new tools designed to inject more transparency into its Nexage Exchange for buyers and sellers, the company said today. The tools include aggregate reporting, session depth indicators and advertiser-level reporting. US advertisers are expected to spend nearly $3.4 billion this year on digital display ads (including mobile) […]
As the mobile landscape expands, so does the trove of consumer data mobile carriers are sitting on. Enter SAP AG, which is hammering out deals to crunch carriers’ mobile user data and sell it to marketers. AdExchanger talked to Kevin Outcalt, head of Consumer Insight at SAP and Guy Rolfe, global mobile practice leader at Kantar […]
How best to capture and leverage mobile data is a question of critical importance to advertisers. App analytics and advertising firm Flurry approached it from numerous angles at its SourceDigital13 conference last week. AdExchanger caught up with CEO Simon Khalaf to talk about the company’s new mobile RTB platform and what’s top of mind for […]
While it was not mentioned at Apple’s WWDC keynote address earlier this week, the newest version of iOS includes a new privacy feature that pushes more advertisers into adopting its latest user tracking system. After Apple announced nearly two years ago that it was shutting down access to the unique device identifier (UDID), which many […]
Mobile advertising and the need to further educate consumers about its services were key issues at the Digital Advertising Alliance’s first summit, held this week in Washington, DC. The DAA has planned to introduce a set of mobile advertising guidelines for several months and will do so soon, according to Managing Director Lou Mastria. “Mobile […]
Apple CEO Tim Cook answered the question “How important is the mobile advertising business for Apple?” at All Things D’s D11 conference earlier this week with the following statement: “We got into mobile advertising because we want developers to make money…It wasn’t about Apple making money.” Cook also noted Apple’s mobile advertising business isn’t “large […]
Digital advertising agency VivaKi will use Adelphic Mobile’s targeting capabilities to enhance its Audience on Demand (AOD) Mobile platform, the companies said today. Ad targeting and consumer privacy issues continue to complicate mobile ad buying. Adelphic – a three-year-old company founded by executives from Apple, Quattro Wireless (acquired by Apple) and Millennial Media – addresses these challenges […]
The self-regulatory group Network Advertising Initiative, whose members include Google, Yahoo and Aol Advertising, has released a revised code of conduct regarding information collected from mobile apps. The updated code introduces new requirements regarding interest-based data collection and advertising. The proposed draft rules address types of information unique to mobile, such as geolocation data and […]
Mobile advertising grows more enticing as consumers become attached to their smartphones and tablets. Assessing the value of mobile ad inventory against traditional display inventory can be confusing, however. AdExchanger went straight to the experts and asked several demand-side platforms (DSP), supply-side platforms (SSP), ad exchange companies and an ad agency this question: “How limited […]
Adelphic, one of a handful of companies helping brands and publishers identify audiences across devices, has scored a CEO from agency land. Michael Collins was the chief executive at WPP-owned mobile agency Joule, which he built from scratch in 2007 into a global mobile-centric marketing agency with outposts in North America, Europe, Asia and Australia. […]
It’s no secret that the mobile app market has exploded. Roughly 224 million people use mobile apps on a monthly basis, compared to 221 million desktop users, according to mobile analytics firm Flurry. Advertisers are eagerly reaching out to this growing audience. Enter Mobilewalla. The three-year-old startup is betting that the demand for targeting ads […]
Cross-device ad targeting provider Drawbridge will use data segments from eXelate, the companies said today. When it comes to delivering targeted ads on mobile devices, the process is more complicated than it is on a desktop PC, largely because of the inability to use cookies on a smartphone or tablet. Drawbridge gets around this challenge […]
Based in Beijing, China, Redpoint Ventures-backed Domob says that its mobile in-app ad network is booming and well-positioned to take over the Chinese mobile ad market, according to its co-founder and COO Zhang He. Moreover, the company’s executive team is now in place, plucked from Chinese internet services companies Baidu and Sohu.com among others. But […]
“Real-time bidding inventory has been lagging because of publishers’ concerns that giving buyers the ability to bid on every single impression will drive their yields down, when in fact it should make them less under-sold. We’re now seeing a change in the supply side where they’re enabling more and more of their inventory to be […]
Do people really want to scan that little black-and-white pattern better known as a QR code? Mike Wehrs, CEO of QR code marketing tech company Scanbuy, doesn’t give any ground, saying QR codes are here to stay and a new partnership with AT&T helps prove it. Wehrs told AdExchanger this week, “We have distribution and partnership […]
