Free text and calling app Pinger is the biggest mobile app you’ve never heard of. In December 2011, ComScore rated it third in daily usage minutes among iOS apps, ahead of Facebook and Twitter, and fifth in device installs. It’s backed by Kleiner Perkins Caufield & Byers, which has a knack for picking winners with […]
Having come a long way from its mobile video days, Waltham, Massachussetts-based Nexage appears ready for the next stage of its real-time bidding (RTB), mobile ad exchange strategy given the recent round of investment led by telecom SingTel’s venture group, SingTel Innov8. Though Nexage CEO Ernie Cormier cautions the investment is financial versus strategic and […]
Carriers, devices and regulation – mobile targeting today can be a speed bump for marketers and publishers who drive to address or create scalable audiences. Placed founder and CEO David Shim believes understanding location data is the key to mobile targeting and Placed’s analytics will help open it up as location becomes the new web […]
There’s a battle raging in the aisles of your local big box retailer around “showrooming,” where the consumer comes to see the product in-store but buys it online for cheaper. Though some disagree, this digital efficiency is forcing brick-and-mortar retailers to re-consider the value proposition they provide consumers in comparison to their ecommerce competition. Today, […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Julie Preis is SVP of product management at Mocean Mobile. If you are a developer working on a new mobile app, you have two types of software development kits (SDKs) available to you for connecting to ad buyers: bundled and unbundled. […]
AOL introduced its high-def, interactive Project Devil “premium brand” ad units nearly two years ago and while the service has attracted hundreds of third party publishers and nearly 700 campaigns with more than 150 marketers, the offering has been limited to PC-based ads. That’s changing as AOL, which saw display numbers stall in Q1 after […]
It’s the middle of 2012 and despite expectations of a consolidation among the dozens of social TV/entertainment apps that attempt to connect mobile usage to TV viewing, the space is continuing to see additional players rather than expanding. For example, this summer, UK-based second-screen social TV app Zeebox is scheduled to be available in U.S. […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Jennifer Lum is President and Co-founder of Adelphic Mobile. Apple is hosting its annual World Wide Developers Conference this week in San Francisco and there is speculation it will announce significant updates – a few of which could have a big impact on […]
LifeStreet Media has, to this point in its trajectory, been focused on driving app installs through mobile and social ad placements. Its optimization engine, RevJet, claims to dramatically improve ad performance for its core customer base of app developers and publishers. But lately it’s begun to focus more on serving “true campaign objectives” rather than […]
Every month seems to bring a new company bent on cracking the code of mobile advertising. One of these is ThinkNear, which aims to bring elusive scale to hyperlocal ads. In this discussion with AdExchanger, CEO Eli Portnoy talks about the company’s value proposition and challenges it has faced. AdExchanger: What problem is ThinkNear solving? EP: […]
Adelphic Mobile announced the launch of its company and its “Predictive Data Platform” which it says features AudienceCube, “a new targeting technology that leverages data predictive of campaign performance to find and engage mobile audiences.” Read the release. Co-Founders Changfeng Weng and Jennifer Lum, whose mobile ad experience includes Apple iAd, Quattro Wireless, Nokia, Enpocket […]
The Apple product development machine continues to produce new instrumentation for the hungry, digital hoards as last week’s announcement of its third-generation iPad appeared as anticipated as any of its iPad predecessors. Though not revolutionary given the presence of the first two, the new iPad may present unique opportunity to various parts of the digital […]
Maria Alegre is CEO and co-Founder of Chartboost, a direct-deals marketplace for mobile game publishers. Click below or scroll for more: The Background The Problem Chartboost Solves Use Cases for Chartboost Industry Trends iOS or Android – Which Is Best? AdExchanger: Can you share a brief background on Chartboost? MA: Sure, our team comes from […]
Micah Adler is CEO of Fiksu, a mobile marketing technology company. Click below or scroll for more: The History The Problem Being Solved Fiksu’s Platform Mobile Display Trends Demand-Side Platform in Mobile Milestones Ahead AdExchanger: How did Fiksu get its start? MA: Going back about six and a half years now, I was a full‑time […]
Alex Moukas is CEO of Velti, a global provider of mobile marketing and advertising technology. Velti announced the acquisition of CASEE, a mobile ad exchange and mobile ad network in China, last month as the company expanded its footprint in China. Read the release. In January, Moukas discussed his company and trends in the mobile […]
As publishers look to take advantage of the ad exchange model and max out yield of their inventory, one emerging opportunity has been the private exchange (or marketplace, depending on whose terminology you’re using) where a publisher provides exclusive access to buying partners looking to purchase on a per impression basis. In addition to providing […]
Anupam Gupta is President and CEO of Mixpo, a video advertising technology company. AdExchanger.com: How did your experience in product management at Microsoft prepare you for Mixpo? AG: Broadly speaking, it taught me to listen closely to customers and partners for insights and to use that input as the north star for our value proposition […]
Dorrian Porter is the founder and CEO of Mozes, a mobile audience engagement platform. AdExchanger.com: You’ve seen the mobile industry change quite a bit since Mozes was founded in 2005. What is one change in the company’s strategy that you’d make at the beginning if you could? DP: We pre-maturely pitched the concept of a […]
With the iPad’s strong growth and now the recent announcement by Amazon to provide a lower-end, $199 Kindle Fire tablet, marketers may need to start thinking about how the tablet – and its audience – fits in their plans going forward. With that in mind, AdExchanger.com asked a group of industry experts from the mobile […]
Bryan Jones is CEO of Collider Media, a provider of targeting technology for mobile advertising. AdExchanger.com: Can you share a bit of background on you and how you got involved in Collider Media? BJ: Sure. I’ve been in mobile for about 4 years now, having been a corporate attorney before that. It’s been an exciting […]
Zaw Thet is CEO of 4INFO, a mobile advertising technology company. AdExchanger.com: What do you think is being misunderstood about mobile advertising today? ZT: I would say there are two key things. One is the lack of what I would call “traditional” performance dollars – CPA, CPC-type dollars that have long supported online advertising. We […]
Audience buying in PC-based display has been cranking for years but with special restrictions in mobile around identifying the user, is mobile audience buying even possible? With this challenge in mind, AdExchanger.com asked a range of representatives on the mobile side of the digital ad ecosystem the following question: “Is audience buying possible in mobile […]
Jim Payne is CEO at MoPub, a mobile monetization platform. AdExchanger.com: Looking back at your experience at Admob, what’s coming in handy from those days at MoPub today? JP: Admob was probably the best place to learn about the nuances and complexities of mobile. I can’t think of a better place to have been to get […]
David Gwozdz is CEO of Mojiva Inc, a company whose products include the Mojiva mobile ad network and Mocean ad serving company. AdExchanger.com: In regards to your company’s recent funding, can you talk a little bit more about what that $25 million is going for – sales and marketing? DG: Originally, we had sales and […]
On Friday, ClickZ’s Jack Marshall noted that Ringleader Digital, a mobile technology and ad network, may have “vanished” – in other words, ceased operations. Read more. Today, Bob Walczak, Ringleader Digital’s former CEO discussed his former company and his own plans in an interview with AdExchanger.com. Disclaimer From Mr. Walczak: “The below comments are not […]
Content delivery network Limelight Networks announced last week its new Limelight REACH Interactive platform which the company claims “helps publishers, agencies and advertisers create ‘tappable’ pre-roll and post-roll in-stream video ads, which open coordinated microsites.” Read more. Jonathan Cobb, GM and CTO of Limelight’s Mobility and Monetization Group, discussed the announcement and its implications. AdExchanger.com: […]
On Wednesday, video ad technology company Mixpo announced a solution which it says “extends in-banner, dynamic video ads beyond the Web to tablet devices” enabling efficient deployment of campaigns across digital channels. Read the release. David Karabag, Director of Product Management for Belo Interactive Group, and part of media company Belo, discussed trends in the […]
Elizabeth Zalman is co-founder of Media Armor, a mobile advertising analytics company. AdExchanger.com: Please talk a little bit about your background and how you all came up with the idea for Media Armor? EZ: My career began at Dotomi, where I led the adoption of RTB and associated real-time consumer valuation as part of the Media […]
Today, a new ad technology start-up, TapAd, announced its formation and its list of investors which includes well-known entrepreneurs from AppNexus, Clickable, Simulmedia and more. In the press release, the company positions itself as “the first real-time advertising platform for iPhones, iPads, Androids and smartTVs.” Read the release. Are Traasdahl, CEO of TapAd and former […]
