Marketers

Achieving consensus on the definitions for even baseline retail media metrics required a tough 18-month slog. Unfortunately, this was the easy part.

Sonos chief marketer Jordan Saxemard spoke with AdExchanger about balancing brand and performance marketing and the evolution toward a new hybrid kind of ecommerce and retail shopping.

“It’s going to be harder for [indie agencies] to compete,” said Rob Rivenburgh, the CEO of Mars United, who also now leads the Publicis Commerce global group.

If “Austin Powers” supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it – at least, according to GroupM’s end-of-year forecast.

Cyber Monday may be done, but the ad tech deal making just won’t quit. Experian has joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor.

Call it a Glitchmas miracle. Maybe. Meta finally appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns.

Nikki Bhargava, a partner at law firm Reed Smith, spoke with AdExchanger about knowns – and unknowns – on the privacy as we gear up for the next four years.

Dustin Hinz is CMO of Firestone Walker Brewing, which just launched its first non-alcoholic beer line. Now comes the marketing challenge.

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now Summit in New York City on Tuesday.

What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta.