“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems. Lately, I have been working on a white paper about the “programmatic direct” phenomenon. Part of the research involved surveying […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Goad, CEO at Crimtan. When you think of man vs. machine, the first thing that pops into your head might be IBM supercomputer Deep Blue’s 1997 victory over world chess […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachit Srivastava, Data Scientist at PlaceIQ. Thanksgiving is around the corner, meaning great food, family and, of course, Black Friday. Mobile ad targeting and strategy have advanced significantly this year, and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Russell Glass, CEO at Bizo. Smartphones are dominating the mobile market. With 1.4 billion predicted to be in consumer hands by the end of 2013, the most valuable digital real estate in the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. In their seminal book, “The One-to-One Future,” communications strategists and futurists Don Peppers and Martha Rogers imagined a world beyond mass marketing. Somewhere beyond the television […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, global head of data at dunnhumby. Everywhere I go, I overhear conversations about data science, big data, algorithms, the cloud, machine learning hackathons, Hadoop…the list goes on. But these […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. Digital media provides massive amounts of data against which to plan, optimize and buy. Smart marketers have learned to turn this data […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kogan, CEO at Headway Digital. Emerging markets represent a bright opportunity for brands seeking to expand their market share. Nearly 80% of the world’s population lives in a region […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at Intuit. Programmatically traded media continues its impressive growth, with 2013 spending projected to hit $7.5 billion in the US and $12 billion worldwide, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of advertising strategy and solutions at Experian Marketing Services. The online advertising industry is booming, becoming more sophisticated as it grows. Today’s online ecosystem evolved to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Jordan, senior vice of president of product and strategy at Tapad. Internet ad revenues hit a record $20.1 billion for the first half of 2013, up 18% over the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Perelman, vice president of agency strategy and industry development at BuzzFeed. Bill Gates popularized the phrase “content is king” during a speech in 1996. Although content was king long before […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Recent discussions on the evolution of media have moved beyond mobile to omnichannel and n-screen. Before we move too fast into n-screen, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Kelly, CEO at Sociomantic. Digital marketers look at data through a very narrow lens, but with great expectations for how it can impact their business. The only data that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jon Mandel, CEO at PrecisionDemand. Nobody dies or suffers injury in advertising. That allows people to become entrenched in the way things are done, with false beliefs about others’ capabilities. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Williams, chief operating officer of Mediaglu. Over the past several years, an abundance of ad-tech companies have constructed large businesses completely dependent on their audience data. This data is […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. A recent blog post written by Seth Sternberg, one of the founders of Meebo, postulated that ad-tech businesses are exceptionally hard to run. In a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. The appetite for ad technology is just beginning to appeal to new markets in new ways. Expect to see significant growth in the sector […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. Google recently launched a display test on its coveted search results page. It was done quietly, with only a few test partners and little fanfare. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Lenaghan, head of data science at PlaceIQ. With mobile devices generating tens of billions of location-enriched ad requests every month in the United States, marketers have long experimented with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Victor Wong, co-founder and CEO of PaperG. Native advertising may be the latest buzzword, but the idea of aligning advertising with the content’s purpose has been around for a while. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social advertising at Matomy Media Group. Is Facebook failing marketers? The answer is yes, according to the conclusion of a surprising new report from Forrester Research. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jordan Mitchell, vice president of product at Rubicon Project. The concept of “holistic yield management” is in the front of many publishers’ minds right now. It allows RTB demand to […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. The industry has been talking about moving to viewable impressions for years. With more than half of display ads never in […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, president and CEO of Cross Pixel Inc. The current pricing models for purchasing third-party data are far from optimal, and are actually holding back usage by advertisers. Most […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer of Bionic Advertising Systems When you are selling anything, it’s really easy to get caught up in pitching the benefits of your product. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Malins, vice president of cross-channel solutions at Adconion Direct. How do auto dealers know you’re about to be in the market for a new car? They don’t. The moment […]
“Data-Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Berke, president at AdRoll. Whether you’re a brand marketer, an agency person or at an ad-tech provider, you’ve probably had several awkward conversations about attribution. Pundits, myself […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising, global partnerships, at dunnhumby. I moderated a panel last month at D2 Cincinnati, a digital marketing conference focused on customer centricity. The panel, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder of Simpli.fi. The number to beat: 111.3 million impressions. That’s the all-time record for number of people who watched the Super Bowl XLVI broadcast in 2012. […]
