“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Darren Herman, Chief Digital Media Officer of The Media Kitchen and President of kbs+p Ventures, both of which are part of MDC Partners. AdExchanger asked Herman to give us […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Dan Grigorovici is CEO at AdMobius. If brands and agencies are ever expected to invest significant dollars in mobile then it’s time for the industry to get serious about measurement. While it’s true that progress […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Terence Kawaja is Founder and CEO at LUMA Partners, a boutique investment bank focused on the digital media sectors. In lieu of making the ubiquitous end of year Top 10 lists or predictions, […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Adam Chandler, CRO in Residence at Lerer Ventures. This fall, a number of companies, most notably Federated Media, announced sales force downsizings. In the process, these companies began what I expect […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gordon McLeod, president of Krux Digital. I recently hosted an event for media industry friends where famed photographer Rick Smolan, co-creator of the just-released The Human Face of Big […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Mark Trefgarne, CEO of LiveRail, a provider of a supply-side platform for video. The need for online GRPs has come clearly into focus this year. Solutions like ComScore VCE, DoubleVerify […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. It’s been a long time coming. Those of us in the industry, both as creators and the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP, Media Partnerships at dunnhumby. Within an industry rapidly becoming obsessed with unstructured data, are we losing our focus? Unstructured data, data from customer emails, social media, video, and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Lieber, VP of Business Development at GraphEffect. Advertisers, welcome to the “professional graph.” LinkedIn recently announced the launch of its Ads API, which will allow developers to build […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. While on vacation in Turkey this past week, I vacillated between aimlessly wandering the streets one day to carefully researching the possibilities […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jay Seideman, Director of Sales, Exchange and Targeting, Microsoft Advertising The holidays are upon us, and it is that time of year when we can reflect on the past 12 […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sid Shah, Director of Business Analytics for Advertising Solutions, Adobe. A combination of established trends and new technology innovations will cause 2013 to be an eventful year for digital marketing. Here […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is the second installment in a two-part overview of the technology issues associated with ad viewability (Part I is here). It is by Jeremy Stanley, Chief Technology Officer, Collective & Co-Chair, IAB 3MS/Viewable Impressions […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is part one of a two-part overview of the technology issues associated with ad viewability (Read part 2). It is by Jeremy Stanley, Chief Technology Officer, Collective & Co-Chair, IAB 3MS/Viewable Impressions Implementation […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O’Shaughnessy, CEO of SocialCode. Today’s social advertising campaigns and branded social communities reach tens of thousands, even millions of people. Brands now benefit from cultivated communities that act on special […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at [x+1]. It has been argued that the proliferation of ad technologies over the last few years has not really advanced our industry. Moreover, some suggest […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Keller, Chief Operating Officer at LinkSmart. Green arrows up. Red arrows down. The distillation of large amounts of data into simple information that users can understand and take […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, CEO and founder of Yieldbot. “It’s still day one (for the Internet). The alarm clock hasn’t even gone off. We haven’t even hit the snooze alarm. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Haley, Chief Scientist at Videology. Verification is good. Everyone wants to know that what they bought is what they got. With regard to online video, for years the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mukund Ramachandran, General Manager, Brand Advertising Solutions, DataXu. Over the summer, Bob Arnold of Kellogg started a column called Brand Aware on AdExchanger. Bob wrote something everyone in digital marketing can relate to: […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Sanfilippo, group media director at 360i. Below the fold, partial ad loads, and other related (and unwanted) occurrences on the island of misfit banners are the digital equivalents […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I’ve been designing, prototyping and deploying new ad formats in digital advertising for more than 15 years. I started one of the first rich […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, CEO of Infolinks. The economics of online advertising are at best confusing and at worst completely backwards. We’ve got a zillion systems to target ads and auction […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omar Tawakol, CEO of BlueKai. Pricing a shared asset like data can be counterintuitive. Data is a non-rival good, like a toll road. Even though people expect to pay for and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Oiknine, CEO of Apsalar. Every iPhone comes with an identification number — like a serial number – that’s used for connecting data to a specific handset. Until recently, the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Kaminski, President US of iProspect. In the battle for digital advertising dollars, Google is the established leader and Facebook is the scrappy newcomer. While Google offers an expansive […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O’Shaughnessy, CEO of SocialCode. This holiday season, analysts expect sales growth to come in a percentage point lower than the previous two years at 4.1% (National Retail Federation). […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. Wouldn’t it be great if there were one simple metric that neatly measured the effectiveness of all social media advertising and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bitsy Bentley, Director of Data Visualization at GfK. Think graphic designer, and what comes to mind? PowerPoint decks? Infographics with cute cartoons? Yes, it all has its place, and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Pancer, COO of Media6Degrees. Viewability – it’s a word of the moment. I’m pro-viewability (it’s hard to not be!) but there are issues with establishing it as a […]
