“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Lately I’ve had many conversations about the digital advertising market and how it’s evolving. The most-asked question: “Who will win the battle over […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrei Dunca, co-founder and chief technology officer at LiveRail. Just a few years ago, consumers used numerous apps on their desktop computers, such as Winamp for music, Windows Media Player […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anand Das, co-founder and chief technology officer at PubMatic. It’s only October – way too early for end-of-year summaries – but one thing is already certain: 2013 marks the beginning […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Goldberg, senior adviser at EmpiricalMedia. Earlier this month, panels at Advertising Week on viewable impressions revealed a subtle new point of resistance for adoption by sellers and aggregators. Resistance […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Parkinson, chief digital officer at Valassis. I don’t come from this media world, so I learn something almost every day. What I’ve recently found very interesting is the intersection […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex White, general manager of data and trading at DG Peer39. Fraud has always been the online industry’s open secret. There are varying estimates as to its total costs, with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Stoute, principle engineer and chief technology officer at eyeReturn Marketing. Online advertising is under a media microscope, primarily due to the perception that targeted ads invade privacy and have […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, chief revenue officer of NextMark. I recently had a cup of coffee with Christopher Skinner, who has spent the last dozen years MakeBuzz after selling his old company, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. Attribution helps measure the events impacting a business, but it is much more important than measurement alone. An accurate attribution picture should allow […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Big data is one of those wonderful concepts meant to make life easier and business more efficient. But in practice, before we […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, vice president of business development at DataXu. Folks continue to lament the lack of brand dollars in digital, especially in the auction-based exchange environment. One of the primary […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Sharp, UK managing director of ValueClick Media. Nearly 20 years ago, Procter and Gamble CEO Ed Artzt foresaw decades of turbulence within the advertising industry as technology changed the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. There has been a quiet shift in the digital ad ecosystem over the past few years, although it isn’t clear to many people working […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Walczak, general manager of mobile and video at PubMatic. For those of us in the digital advertising community, there has arguably been no development that has inspired so much […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khoa Pham, product and data analyst at PlaceIQ. Location, location, location. It’s a very complex creature. From the Mercator projection to the development of the first GPS, the representation of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. I thought the days when companies promised awesome algorithms without offering any details were over. Companies like AppNexus or DataXu are transparent […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. The third-party ad server provides an enormous benefit to the digital media industry, while creating significant value in the ad-tech space […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising, global partnerships, at dunnhumby. As the hit TV show “Breaking Bad” winds down, “Breaking Bad Media” is just beginning. On screen, high school […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at Intuit. Music often permeates conversation at work, and while remarking on the recent proliferation of niche genres with a colleague, we joked about the merits of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Turner, head of international at Adaptly. For a long time it’s felt as though the traditional digital agency and ad-tech vendor model has been strained. The major driving force […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, SVP, product management at Bazaarvoice. From 2004-2010, Paparo was an executive with Google’s DoubleClick unit. There is a lot of news coverage and blog analysis responding to a USA […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, co-founder and president of Upfront Digital Media. Unlike many traditional media channels, digital advertising’s claim to fame was once its unique ability to provide full measurability and accountability […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Linde, vice president of monetization at The Weather Company and board member of the San Francisco Bay Area Innovation Group. In the race from TV dollars to so-called digital […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, chief revenue officer of NextMark. I have been thinking about, and trying to solve, agency digital workflow problems since 2008. Given the complexity of digital media, the variety […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted McConnell, an independent consultant in the digital marketing space. Six years ago, a brand manager approached me with a request for her new online campaign. “We need more reach,” […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kristine Welker, vice president, publisher and chief revenue officer of Dr. Oz Magazine at The Hearst Corp. I just embarked on my third startup, and it is as thrilling as […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at EveryScreen Media, a Media6Degrees company. Celebrities know they’ve hit the big time when the paparazzi camp out on their lawns and the tabloids […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Casale, vice president of strategy at Casale Media Inc. It probably isn’t immediately obvious to point to cocoa beans when we think about making the RTB environment more conducive […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Local advertising is the largest pool of dollars in the US advertising industry, but is also by far the most fragmented and complex marketplace. […]
