“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global Director of Performance Analytics at McCann Worldgroup. Advertising has always been about change. Evolving communication technologies are the most recent drivers of this change. These […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. Is Facebook finally getting over itself? Or, rather, is Facebook actually starting to realize that its place in the advertising ecosystem is just that – […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. The mobile media space is as exciting as it is daunting. As a digital media director, it seems there are more […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Hughes, CEO of C3 Metrics. It was a Michael Lewis book before it was a Sandra Bullock movie. Published in 2006, “The Blind Side” stated very elegantly what most football […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ran Cohen, president and co-founder of Legolas Media. Programmatic Buying: The reduction (but not elimination) of human decision-making in the serving of digital ads. It promises to solve many of the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. When the “Four P’s of Marketing” were first developed by E. Jerome […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ronald Paul, CEO at Quisma, a European performance marketing agency and a subsidiary of WPP Group’s GroupM. When working in online advertising, if you try and evaluate individual channels […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Schwartz, who is EVP, Global Director of Performance Analytics at McCann Worldgroup. I recently left Cannes, where the majority of the Lions were awarded to creative agencies. Creative agencies […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Terence Kawaja is Founder and CEO at LUMA Partners, a boutique investment bank focused on the digital media sectors. Ad tech is over. The landscape is overcrowded, venture capitalists have moved on, and […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Michael Greene is Senior Analyst at Forrester Research. Many in the industry have watched with interest (and perhaps a bit of schadenfreude) as Facebook shares have plunged to under $27. Obviously, multiple factors […]
