“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the technology, digital media and privacy practice group at Davis & Gilbert. When developing an interactive campaign or product, incorporating social plug-ins is generally a quick […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, head of attribution initiatives and partner strategy at Quantcast. Attribution models were designed with the best of intentions: to help advertisers understand which ads lead their users to convert and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kogan, co-founder and CEO at Headway Digital. I have a piece of vital advice for brand marketers everywhere: It is time to embrace programmatic video campaigns, or risk going […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Gough, vice president of media solutions at dunnhumby. As the IAB announced $11.6 billion in online advertising spending for the first quarter alone this year, the inevitable question arose: […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Geraghty, senior vice president of advanced analytics and decision sciences at 360i. There’s an old space race story that NASA spent $2 million to develop an anti-gravity pen, while […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, co-founder and chief revenue officer at Bionic Advertising Systems. Digital agencies used to get paid for unpacking an incredibly complicated digital landscape for marketers. Faced with all kinds […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, chief revenue officer at ROKT. Digital is constantly changing. The promises of programmatic Internet display advertising are not being fulfilled, according to my conversations with marketers around the world. As a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Longo, managing director at Accordant Media. A media agency’s core DNA has traditionally fed a model built around the media planner. In recent years, agencies have received much criticism for […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dax Hamman, chief product officer of Chango. When we think of programmatic and whom it’s supposed to serve, we tend to focus on the brands. What are their goals? And […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. It’s been said that the easier the habit, the harder it is to change. That must be why nearly […]
