Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sweet Deal For Rubicon Mediaocean will offer Rubicon Project’s automated guaranteed product – dubbed Orders – within its Prisma software. Given Prisma’s adoption by more than 150 agencies, the deal has the potential to deliver many millions in revenue for Rubicon and its publisher […]
Integral Ad Science on Thursday rolled out pre-bid viewable segments for video that will let advertisers target against different viewability thresholds. MediaMath is the first demand-side platform (DSP) to adopt Integral’s new pre-bid segments. Rather than bidding based on historical data, Integral’s pre-bid viewability segments help marketers fine-tune their bids before the fact. So instead of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Quake Publicis reorged its media agencies, shrinking the number of companies from six to four. The surviving quartet is: Starcom, Zenith, Mediavest/Spark and Optimedia/Blue 449. Additionally, VivaKi – where the former programmatic trading desk AOD was housed – will be officially shuttered, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Watch n’ Shop Amazon’s foray into original content is well-known, but now it’s adding a live TV fashion show designed to let viewers shop as they watch. The show is called Style Code Live and it features expert fashion/beauty tips with live pop-up links, […]
AppNexus has completed beta tests of a new supply-side platform and ad server designed solely for video and will release it widely in Q2. The company has already signed up 15 publisher clients in the US and Europe in the wake of a beta test that began in late 2015. The SSP is one piece […]
Digilant, a Boston-based programmatic solutions provider, announced Alan Osetek as its new CEO on Tuesday. Osetek last served as the global president of Omnicom Media Group’s Resolution Media. “We were looking for someone that understood programmatic media in the broadest sense,” said Don Epperson, CEO of ISP Digital. “[Osetek is] a great fit for us […]
To reach its youthful audience, Taco Bell frequently tests platforms before some of the details are figured out, such as measurement. But that strategy is working: The company’s sales have grown in each of the past four years, fueled by the success of Doritos Locos Tacos in 2012. In 2013, Taco Bell became the first […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Facebook DSP You may have heard Facebook is throwing in the towel on plans, first reported by AdExchanger, to roll out a DSP. Not so fast! VP of ad tech Brian Boland tells The Information that yes, the company is no longer working […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Voter Bots In a 2016 presidential year, one big-money opportunity for ad fraudsters will come from digital budgets aimed at Latinos (who disproportionately rely on smartphones over cable or print for political news), writes White Ops political director Mark Schlosser in a column at […]
Among the findings of this week’s programmatic survey from Forrester and the Association of National Advertisers is this alarming nugget: Programmatic adoption could be hindered unless marketers continue to push for transparency – and make progress getting it. “We need to move from awareness and education to policy and action,” said Jim Nail, principal analyst at Forrester, […]
