AdExchanger
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'Premium' Display Ads On The Rise As Google DoubleClick's Bellack Discusses Publisher Trend Data
Today, on the Doubleclick Publisher blog, Google released a new report showing a range of display ad trends for publishers using its DoubleClick for Publishers (DFP) ad server, the DoubleClick Ad Exchange, and Google AdSense network. For example, not unexpectedly, Google’s Jonathan Bellack, Director of Product Management, Display Advertising, states, “Sell-through rates (the percentage of […]
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The State Of AdKeeper: Adding Pinterest, Commerce Says CEO Kurnit And Prez Bekkedahl
AdKeeper says it isn’t doing the proverbial pivot. In fact, it’s “keeping” the foot on the gas with a growing product line, said CEO Scott Kurnit and company President MaryAnn Bekkedhahl in an interview last week with AdExchanger. In early 2011, AdKeeper raised $35 million to support its offering of allowing consumers to “keep” online […]
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Report: Amazon Eyes Mobile Ad Networks; Facebook Device Strategy; Levinsohn's Yahoo Roadmap
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking Tires With reports continuing to swirl of Amazon building a significant display advertising business, Kunur Patel says in Ad Age that the acquisition of a mobile ad network may be next. Patel thinks Amazon’s ecommerce data could be a powerful bottom-of-the-funnel solution for […]
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Oracle + Vitrue Reactions: Expect More Social M&A From Enterprise Players
Oracle’s deal to buy Vitrue gives it a strong foothold in community management. The execs who brokered it intend for the acquisition to be the foundation of a social platform strategy that will encompass not only to social marketing, CRM and lead generation, but eventually hiring and HR functions too. AdExchanger asked a handful of […]
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AdExchanger: Context Matters
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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MSNBC.com Becomes NBC.com?; Facebook Sharing Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Was MSNBC.com, Now NBC.com? There’s long been speculation that NBC Universal could take full control of MSNBC.com from Microsoft, its partner in the website venture. Adweek’s Mike Shields hears that the Comcast-owned network is considering it. “The site benefits heavily from its prominent placement […]
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'Partnering For The Ecosystem' - Microsoft Ads COO O'Hara And WPP Group's 24/7 Media Prez Bluman Discuss
Yesterday, Microsoft Advertising and WPP Group‘s 24/7 Media announced a new deal, which “consists of four main components that will help strengthen advertising technology stacks and expand opportunities for the marketer and publisher clients of both WPP and Microsoft Advertising,” according to a release. Read more about the components. AdExchanger discussed the deal with Dave […]
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Oracle Targets Marketing, Ads; Buys Vitrue
Oracle gets deeper into the ads space! The company has agreed to acquire social marketing software company Vitrue. Read the release. No terms have been disclosed. More from Oracle’s corporate website: “On May 23, 2012, Oracle announced that it has entered into an agreement to acquire Vitrue, a leading cloud-based social marketing and engagement platform […]
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Frontiers in Attribution Modeling; Questions for Initiative EVP Bret Leece
Bret Leece knows analytics. He got his start in 1995 creating econometric time series models to track and predict Sprint’s call center activity, before moving on to CRM and database marketing roles including at MarketShare. Currently Initiative’s EVP of performance analytics, he has a long view of where advertising performance has been and where it’s […]
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Is Facebook Just Another Ad-Supported Publisher?
“Ad Agents” is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency Who am I to criticize a multi-billion dollar company? On the other hand, criticism is the back-bone of the internet, specifically Facebook, so why not… Facebook has […]
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