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chris tuleya

  • Speed Bump Ahead: RTB’s Advertiser Comprehension Problem

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Tuleya, Vice President of eDR at Underscore Marketing. Just a few years ago, digital agencies had to spend a significant part of their day convincing traditional-minded clients that […]

  • Is Facebook Just Another Ad-Supported Publisher?

    “Ad Agents” is a column written by the agency-side of the digital media community. Chris Tuleya, vp of Direct Response at Underscore Marketing, a boutique, digital marketing agency Who am I to criticize a multi-billion dollar company? On the other hand, criticism is the back-bone of the internet, specifically Facebook, so why not… Facebook has […]

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