AdExchanger
Articles By AdExchanger
-
OPINION: Data-Driven ThinkingMeasuring Facebook In a Post-'Like' World
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. Wouldn’t it be great if there were one simple metric that neatly measured the effectiveness of all social media advertising and […]
-
Yahoo Gets Tech-Focused; Ad Hijacker Wreaks Havoc
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Returns To Tech Have time for today’s Yahoo! earnings call at 5p ET today? If you’re an ad technology aficionado, you may want to tune in. Reuters says that Yahoo CEO Marissa Mayer will declare that her company is back to being tech-focused. […]
Tagged in: -
OPINION: Data-Driven ThinkingDesigning for the Data-Driven Organization
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bitsy Bentley, Director of Data Visualization at GfK. Think graphic designer, and what comes to mind? PowerPoint decks? Infographics with cute cartoons? Yes, it all has its place, and […]
Tagged in: -
Paparo Departs AppNexus; Ads That 'Discover'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paparo Departs AppNexus What’s up with AppNexus? Business Insider’s Nicholas Carlson offers one answer, describing a mixed bag of recent events at the company, the freshest of which is the exit of product guy Ari Paparo. AppNexus continues to grow, with a headcount numbering […]
Tagged in: -
OPINION: Data-Driven ThinkingOptimizing for Viewability? Know the Risks
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Pancer, COO of Media6Degrees. Viewability – it’s a word of the moment. I’m pro-viewability (it’s hard to not be!) but there are issues with establishing it as a […]
Tagged in: -
AdSense Alternatives; MasterCard Mixes Transaction Data, Ad Targeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdSense Alternatives Google has long banked on small- to medium-sized businesses to boost revenues through AdWords and AdSense offerings. But the search giant can no longer take those dollars for granted, as the NYT’s Darren Dahl reports that small businesses are looking for alternatives. […]
Tagged in: -
OPINION: Data-Driven ThinkingThe Rise of Paid Media Publishing
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Price, CEO of Flite. Brands are increasingly embracing content marketing, behaving like publishers for their owned and earned media in today’s digital world. Coca-Cola’s “Liquid and Linked” video […]
Tagged in: -
Barrett Reported To Depart Yahoo; The Live Video Limit
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Barrett To Depart Yahoo The news that Yahoo Chief Revenue Officer Michael Barrett would be leaving the company has been hinted at since Ross Levinsohn departed in July as acting CEO and head of North American sales. Although no official word about the exiting […]
Tagged in: -
OPINION: Data-Driven ThinkingPins, Tweets, and Likes: Use Social Data to Inform Content Strategies
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. Millions of people are now pinning, tweeting, re-tweeting, hashtagging, liking, sharing, and commenting throughout the day. While […]
Tagged in: -
Mojiva's Tablet Ad Network; Googler De Castro To Yahoo
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tablet Ad Network The shortcomings of mobile targeting continues to provide opportunities for the growth of ad networks. Mojiva announced yesterday that it has effectively re-branded the tablet audience of its ad network as another new ad network called Mojiva Tab. (Marketing, baby!) The […]
Tagged in: