AdExchanger
Articles By AdExchanger
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Nokia Adds Exchange; Is It Really 'Second Price'?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nokia Adds Exchange In an effort to bring more developers to its platform, Nokia has started an ad exchange to pay them. GigaOm’s Ryan Kim reports, “Nokia Ad Exchange (NAX), which is built off of Inneractive’s technology, will allow developers to access 120 ad […]
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How Apple's IFA Mobile Identifier Brings Ad Tracking Out Of The Shadows
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Gelb, Head of Strategy at MoPub. Apple’s new Identifier for Advertising (IFA or IDFA) was not mentioned during last month’s launch events for iOS 6 and iPhone […]
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Paywalls Suspended; Ads...Genetically Modified
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paywalls Suspended The desperation for up-to-the-minute news about Hurricane Sandy persuaded the NYTimes.com and WSJ.com to suspend their respective paywalls by Monday. Poynter Institute’s Julie Moos has the rundown of other papers that have put the paywall aside, at least for the moment. Read […]
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Internet Explorer DNT Rejected - Again; Apple And Local Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo, Microsoft, IE, DNT Yahoo isn’t going to recognize Microsoft’s Do-Not-Track (DNT) “on” signal in the latest version of Internet Explorer either. So said the Yahoo policy blog on Friday: “In our view, this degrades the experience for the majority of users and makes […]
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Yahoo Makes A Purchase; The Three Datas
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mayer Makes A Purchase After much speculation about what Yahoo CEO Marissa Mayer’s acquisition targets should be, the company has announced the purchase of mobile, social recommendation service Stamped. Mayer’s first acquisition as Yahoo’s chief has a small ironic twist, as Stamped was started […]
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How Do Companies Make Any Money in Digital?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. In 2007 I wrote a paper that analyzed the lack of investment from 2001 to 2006 in the basic infrastructure of ad technology. The […]
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Invite Media 2.0 Leaves Beta; Facebook Exchange Reviewed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Bid Manager Leaves Beta Google is taking the wraps off the next rev of its demand side platform. DoubleClick Bid Manager, formerly Invite Media, has come out of beta and is now available globally in over 40 countries. Internal usability studies “show that […]
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Swiss-Based Publigroupe Adds SSP; Centro Adds Digital Veterans
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adding The Sell-Side In Europe, marketing services company Publigroupe is going end-to-end as it announced the acquisition of 85% of the shares of sell-side platform Improve Digital. Improve founders Joëlle Frijters, CEO, and Janneke Niessen, CIO, will continue to guide the company as a […]
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OPINION: Data-Driven ThinkingPerfect Your Facebook Ad Strategy This Holiday Season
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O’Shaughnessy, CEO of SocialCode. This holiday season, analysts expect sales growth to come in a percentage point lower than the previous two years at 4.1% (National Retail Federation). […]
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Facebook Reports Today As Questions Swirl; Owner IQ Sees Green
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook To Report J.P. Morgan analyst Doug Anmuth has questions for Facebook ahead of the company’s Q3 2012 earnings release later today. Among his Qs: “Can Ad Revenue Re-Accelerate? What Will the Sponsored Stories and Mobile Run-Rate Be? How Will Web Marketplace Ad Revenue […]
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