AdExchanger
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Gaming With Amazon Coinage; Ad Block Whitelist
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Coinage Amazon is adding a virtual currency with a gaming element. Yesterday the company announced Amazon Coins. From the release: “The new virtual currency for purchasing apps, games and in-app items on Kindle Fire. [It offers] app and game developers another substantial opportunity […]
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Facebook's Ad Choice; Teeing Up Guaranteed
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Ads. Standard Disclosure. Facebook has caught some flack from agencies for opting out of the industry-wide privacy compliance program. Well now it’s yielding to their requests to accept the blue “AdChoices” icon on retargeting ads served through Facebook Exchange. But there’s a key […]
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OPINION: Data-Driven ThinkingViewability Is Not A Tax On The Ecosystem
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebbeare, Founding Partner & Chief Strategist at Essence Digital. Ad viewability is technically and logistically bewildering. If you need proof, read Jeremy Stanley’s excellent two-part overview of the space on […]
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FTC On Mobile Privacy; Twitter Hack Attack
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Privacy: There’s An App For That As Jon Leibowitz prepares to step down as the Federal Trade Commission Chairman at the end of the month, he’s leaving a parting shot directed toward the companies who run smartphones’ operating systems and mobile app developers: […]
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OPINION: Data-Driven ThinkingMonetizing Live Streams For The Super Bowl And Other Big Events: Three Approaches
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Mark Trefgarne, CEO of LiveRail, a publisher monetization platform for video. A large number of Americans will watch this weekend’s big game live via our PC’s, tablets and other Internet-enabled devices […]
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Facebook Users Get Carded; 'Big Data' Acqui-hire
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Users Get Carded Aside from building up search and ad targeting, Facebook is also deeply focused on e-commerce. The social network introduced its Gifts shop in time for the holiday season and to keep the momentum going, it’s rolling out Facebook Cards to […]
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OPINION: The Sell SiderWhy Publishers Should Be Wary of Optimizing Their Direct and RTB Demand Sources Together
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Esco Strong, Director, Marketplace Strategy at Microsoft. If you’re a publisher managing a sizable direct-sold, guaranteed-delivery display ads business, you’ve almost certainly been tempted by the prospect of squeezing a few more dollars out of your […]
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Time Inc. Layoffs; Mobile Cookie News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc. & “The New” As the magazine publishing business continues to find ways to streamline and evolve to the “multi-platform” world, that will inevitably mean a lot of job cuts. That was the impetus behind Time Inc. CEO Laura Lang’s decision to layoff […]
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OPINION: Data-Driven ThinkingReal Time Bidding Ain't Real Time Targeting
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, CEO of Infolinks. When you buy display ads in an RTB environment, you’re targeting audience based on intent. Your assumption is that you’re reaching an audience while that […]
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E-Commerce's Easy Gains; Waiting For Amazon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. E-Commerce’s Easy Gains Trade group National Retail Federation projects growth for online sales will rise between 9% and 12% this year, compared to total retail sales gains – which are in the 3.4% growth range. Still, NRF analysts say the uncertain economy could dull […]
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