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»Esco Strong

Microsoft Doubles RTB Inventory With New Email Placements

After years of handling programmatic with a light touch, Microsoft is making up for lost time. It has recently rolled out global programmatic direct options, agreements with other portals on automated ad serving standards, and last week, the addition of Window 8.1 apps and Outlook.com email-based placements. Esco Strong, director Microsoft's of Display Marketplace, said... Continue reading »

by David Kaplan // November 12th, 2013 //
»
Why Publishers Should Be Wary of Optimizing Their Direct and RTB Demand Sources Together

"The Sell-Sider" is a column written by the sell-side of the digital media community. Today's column is written by Esco Strong, Director, Marketplace Strategy at Microsoft. If you’re a publisher managing a sizable direct-sold, guaranteed-delivery display ads business, you’ve almost certainly been tempted by the prospect of squeezing a few more dollars out of your... Continue reading »

by AdExchanger // January 31st, 2013 //
»
 

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