AdExchanger
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OPINION: Data-Driven ThinkingChanging The Industry: Don’t Just Complain, Do Something
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO of Rare Crowds. Take it from me: It’s easy to complain. I’ve been writing monthly articles in this space since 1999, which I think qualifies me […]
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Cookie Stuffing; Programmatic Spikes
Here’s today’s AdExchanger.com news roundup…Want it by email? Sign-up here. Cookie Stuffing Business Insider’s Jim Edwards covers alleged affiliate marketing fraud uncovered by the FBI, centering around the use of cookies and “harmless” publisher widgets. Edwards writes, “According to the FBI, both widgets engaged in ‘cookie stuffing.’ Anyone who clicked on them received a tracking […]
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Insta-Branding; Aol Ventures' Brown Goes Solo
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Insta-Branding As Facebook’s mobile advertising dollars soar, it’s time to get to back to work on building up revenue generation at its photo app Instagram. Last December, the app had to walk back plans suggesting the possible use of member photos in ads, but […]
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OPINION: Data-Driven ThinkingA Botnet Primer for Display Advertisers
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Douglas de Jager, Founder of Spider.io. Botnets are the biggest contributor to online display advertising fraud today. Rentable botnets are the most unnerving and surprising contributor. DirectorsLive.com provides an illustrative example […]
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OPINION: Data-Driven ThinkingProgrammatic: Moving Beyond The Tipping Point
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, Digital Program Manager at Bluestem Brands. The word “programmatic” is a relatively recent entry to the ad industry vernacular, quickly joining buzzwords like “big data,” “data-driven marketing” […]
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Subsidizing Piracy; Lights Out At Seevast
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Subsidizing Piracy Piracy sites capture $6.8 million in wasted ad spend each month, DoubleVerify estimates in a new report. The verification vendor tracked 1,000 campaigns across 1,200 websites and found 3% of all “Network/RTB-purchased” impressions fell to the Jolly Roger. Download (pay with some […]
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OPINION: Data-Driven ThinkingA Game of AdTech
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ken Allen, Managing Director at Blackstone. Robb Stark, in Season II of HBO’s Game of Thrones, is presented with an interesting dilemma during his quest to avenge his father’s death. At […]
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Hidden Ads; Wrangling Devices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hidden Ads Botnets get all the glory when it comes to ad fraud, but there’s plenty of malfeasance to go around. Consider “ad hiding,” where ad traders load many ads (most of them unviewable) into a single ad slot – sometimes on premium sites […]
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Programmatic Indoors And Out; Salesforce Trumps SAP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic, Indoors And Out Automation isn’t just for websites anymore. The WSJ’s Suzanne Vranica focuses on how programmatic tools are being used for radio and out-of-home buying, which are among the oldest traditional media formats. “We are always looking for ways to make it […]
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OPINION: Data-Driven ThinkingCalm Down: Cookies Aren’t Going Anywhere Fast
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Cornfeldt, President of Client Services, Strategy & Product at iProspect. We’ve all heard the news that Mozilla, by default, will start blocking third-party cookies in the upcoming launch […]
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