AdExchanger
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New AdMob; Acxiom Reports
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New AdMob Google unveiled a rebuild of AdMob at its I/O conference today. The changes, which incorporate tech from AdSense, are all about optimizing conversion for advertisers and boosting yield for app developers. There are some bells and whistles here too, such as better […]
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OPINION: Data-Driven ThinkingChanging Lanes: Solving the Decade-Old Problem of Cross-Channel Ad Attribution
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Reed Perell, CEO of Adconion Direct. Recent debate surrounding deficiencies in today’s media attribution models is a positive indication that the industry is finally ready to move forward […]
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Campbell-Mithun's Trading Desk; Automating Sponsorships
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. The Trading Desk Evolution Companies like Interpublic’s Campbell-Mithun are cutting out what they see as middlemen – agency trading desks – and building their own digital trading operations, reports Ad Age’s Alexandra Bruell. Bringing the trading desks in-house is “about an evolution from a […]
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OPINION: Data-Driven ThinkingThe Cookie Is Crumbling: What’s Next?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Shebbeare, Founding Partner and Global Chief Strategist at Essence. Don’t worry; I’m not planning to reprise the old debate over whether data is good or evil here. I assume this […]
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Viewability Guarantees: Missing the Forest for the Trees
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, Vice President of Business Development at DataXu. It’s been a busy couple of months for the emerging viewability metric. Here’s a small sample of headlines: Ford is testing […]
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Extending GRPs To Mobile; Acqui-Hire Blues
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Extending GRPs To Mobile In their TV “Upfront” presentation yesterday, Nielsen announced that it is extending its Online Campaign Ratings product to mobile apps. “What’s that mean?” you ask: “ABC will be able to measure audience demographics and understand the reach and frequency of […]
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OPINION: Data-Driven ThinkingWhat Candy Can Teach Us About Digital Advertising
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Lowenstern, Managing Director of Digital Advertising for R/GA. Around last Christmastime, I was listening to one of my favorite podcasts, NPR’s Planet Money. The topic was – and […]
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Programmatic 'Tipping Point'; A 'Second Path' To Funding
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic ‘Tipping Point’ Even the most optimistic acknowledge that TV dollars are beginning to make a more pronounced shift to digital. As the FT’s Emily Steel notes, a wider adoption of programmatic ad sales methods is taking place, impacting the traditional face-to-face negotiations between […]
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OPINION: The Sell SiderThe Key To Web Traffic? It’s The Content, Stupid!
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. There have been some recent musings on BuzzFeed about what would happen to publisher traffic if Facebook went the way of MySpace. Unlikely as this is […]
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Ecommerce Hits $50 Billion, Says comScore; Walker Jacobs Leaves Turner
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Ecommerce Hits $50 Billion Measurement and analytics firm comScore says that digital commerce transactions crossed the $50 billion threshold in Q1. The company adds in the press release that its “new m-commerce spending estimates revealed that Apparel & Accessories was the highest grossing mobile […]
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