• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»adrian tompsett

It’s Time For Ad Tech To Get A Fair Packaging And Labeling Act

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, vice president of business development at DataXu. Folks continue to lament the lack of brand dollars in digital, especially in the auction-based exchange environment. One of the primary... Continue reading »
by AdExchanger // October 2nd, 2013 //
»
Viewability Guarantees: Missing the Forest for the Trees

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, Vice President of Business Development at DataXu. It’s been a busy couple of months for the emerging viewability metric. Here’s a small sample of headlines: Ford is testing... Continue reading »
by AdExchanger // May 15th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • How Amazon Is Winning The War For CTV Attribution
  • Nielsen To Cut 3,500 Jobs And Exit ‘Non-Core Businesses’
  • Apple’s SKAdNetwork Gets Real – Is It The Future Of Mobile App Attribution On IOS?
  • W3C Ad Tech Members Panicked About Slow Progress For Third-Party Cookie Alternative
  • TikTok Launches Self-Serve Ad Platform With An Eye On Enticing SMBs
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved