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»adrian tompsett

It’s Time For Ad Tech To Get A Fair Packaging And Labeling Act

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, vice president of business development at DataXu. Folks continue to lament the lack of brand dollars in digital, especially in the auction-based exchange environment. One of the primary... Continue reading »
by AdExchanger // October 2nd, 2013 //
»
Viewability Guarantees: Missing the Forest for the Trees

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, Vice President of Business Development at DataXu. It’s been a busy couple of months for the emerging viewability metric. Here’s a small sample of headlines: Ford is testing... Continue reading »
by AdExchanger // May 15th, 2013 //
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