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»adconion direct

Blazing New Trails For Connected TV

Shirlene Chandrapal, former director of Yahoo! Connected TV (CTV) in Europe, says connected television will connect advertisers with a highly engaged audience whose medium of choice is the Internet. Chandrapal now works for cross-channel advertising technology company Adconion Direct, where she’s tasked with driving CTV’s US expansion. She’s taking on a market where an estimated... Continue reading »

by Kelly Liyakasa // March 27th, 2014 //
»
Target’s Jokinen Joins Adconion Direct To Cultivate Data-Informed Retail Decisions

Nathan Jokinen, once the manager of new business development and digital vendor marketing at Target, was introduced last Wednesday as the VP of strategic development at advertising technology company Adconion Direct. After nearly a decade spent with the big-box retailer, which this holiday season introduced in-store pick-up for online orders, Jokinen spoke with AdExchanger about... Continue reading »

by Kelly Liyakasa // January 27th, 2014 //
»
Behavioral Sequencing: Identifying Intent Before Intent

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Malins, vice president of cross-channel solutions at Adconion Direct. How do auto dealers know you're about to be in the market for a new car? They don't. The moment... Continue reading »

by AdExchanger // October 24th, 2013 //
»
Changing Lanes: Solving the Decade-Old Problem of Cross-Channel Ad Attribution

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Reed Perell, CEO of Adconion Direct. Recent debate surrounding deficiencies in today’s media attribution models is a positive indication that the industry is finally ready to move forward... Continue reading »

by AdExchanger // May 16th, 2013 //
»
 

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