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»kim reed perell

Changing Lanes: Solving the Decade-Old Problem of Cross-Channel Ad Attribution

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Reed Perell, CEO of Adconion Direct. Recent debate surrounding deficiencies in today’s media attribution models is a positive indication that the industry is finally ready to move forward... Continue reading »
by AdExchanger // May 16th, 2013 //
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