AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingOff To See The Wizard: The Problems Of Complexity in Programmatic Direct
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. I once heard Terence Kawaja remark that “complexity is the agency’s best friend.” It’s hard to argue with that. Early digital agencies were necessary […]
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Conflict-Of-Interest And The IPO; MoPub Talks Momentum
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Conflict Of Interest? It’s not an agency trading desk story, but agency-vendor conflict of interest is the theme of a Digiday article. Tremor’s S-1 outlines that Publicis Starcom Mediavest Group (SMG) exec Laura Desmond received $300k in 2012 share options as a member of […]
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Twitter Exchange; More Native Brands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Exchange In Ad Age, Tim Peterson reports Twitter’s rumored ad exchange may be imminent. Anonymous sources tell him that “the micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads […]
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Meeker's Ad Spend Trends; Engaging Metrics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. D11: Meeker’s Ad Spend Trends Mary Meeker, formerly a Morgan Stanley analyst and now at VC firm Kleiner Perkins, released her latest “Internet Trends” snapshot of the online ecosystem at the All Things D D11 conference. Given time spent on the Internet, whether through […]
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OPINION: Data-Driven Thinking4 Steps To Unleash The Power Of First-Party Data
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, Co-founder at Media IQ. Accessing first-party data represents a significant opportunity in the ever-evolving, data-driven marketplace. But there are some obvious philosophical and organizational barriers to leveraging first-party data […]
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Twitter's Custom Audiences; EU Joins Google Anti-Competitive Bandwagon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter CRM Matching AdExchanger’s Twitter ad strategy prognostications may be true. Twitter is rumored to be releasing a customer matching tool similar to Facebook’s Custom Audiences product, which will allow advertisers to target their customers on the site. Although there is no official word […]
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OPINION: The Sell SiderLocation Is The New Cookie; Here’s How To Get A Bite
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jeremy Steinberg, Senior Vice President of Digital Ad Sales for The Weather Company. One of the most important tasks I have in my role as the head of a digital ad sales team is increasing mobile […]
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Yahoo & Video Ads; AppNexus IPO Update
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Yahoo & Video Ads At All Things D, Kara Swisher taps her Yahoo sources and finds that the company is hot on the trail of Hulu with a $600-800 million bid for the video site. This syncs with previous rumors reported by Bloomberg. Swisher […]
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FTC Probes Google Display Biz; Tremor Files For IPO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Probes Google Display Biz The Federal Trade Commission is prepping a new antitrust probe into Google’s display ad dominance, just four months after ending its last investigation of the company (which found no wrongdoing). Bloomberg sources say, “FTC investigators are examining whether Google […]
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OPINION: Data-Driven ThinkingAre You An Exec With 'Digital' In Your Title? Good Luck
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, Consultant & Former Razorfish Client Partner. Big business first started to take digital seriously when, about five years ago, companies hired their first directors of digital marketing. Now […]
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