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»Media iQ

With Polling Problems Growing, Social Data Can Help Candidates Determine Where They Stand

"AdExchanger Politics" is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Gurman Hundal, co-founder of Media iQ. In the 2016 elections, pollsters have come face-to-face with a unique problem: a very high nonresponse rate. Response rates dropped to 9% in 2012 from 36% in the late 1990s,... Continue reading »
by AdExchanger // March 8th, 2016 //
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4 Steps To Unleash The Power Of First-Party Data

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, Co-founder at Media IQ. Accessing first-party data represents a significant opportunity in the ever-evolving, data-driven marketplace. But there are some obvious philosophical and organizational barriers to leveraging first-party data... Continue reading »
by AdExchanger // May 29th, 2013 //
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Retargeting And Prospecting: An Integrated Approach

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, co-founder of Media iQ. Ad network pitches usually go like this: Their proprietary technology enables them to prospect new potential customers for advertisers. The truth is that, in... Continue reading »
by AdExchanger // April 18th, 2013 //
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FBX Done Easy, FBX Done Right

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Gurman Hundal, cofounder of Media iQ Digital, a performance trading specialists. I have always thought when something becomes too easy or too difficult, it will soon change and evolve in one... Continue reading »
by AdExchanger // February 12th, 2013 //
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