AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingWhich Kind Of Buyer Gets The Most Out Of Programmatic TV?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jim Caruso, vice president of product strategy at Varick Media Management. In digital media, change is constant, and in the past five years we’ve seen radical shifts in how ad […]
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Comcast May Buy Visible World; Local Programmatic Changing Measurement
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Comcast Shops For Advanced TV Comcast is in talks to buy TV ad-targeting firm Visible World, according to The Wall Street Journal’s sources. Visible World, parent company to AudienceXpress, has raised $33 million to date. “One of Visible World’s biggest strengths, marketing executives say, […]
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OPINION: The Sell SiderWaterfalling: A New Hope
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ari Paparo, CEO at Beeswax. Why does waterfalling or “daisy chaining” exchanges produce additional yield for publishers? I received a lot of theories following my last dispatch, which examined this mysterious behavior of publishers trying […]
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OPINION: Data-Driven ThinkingFacebook's Inventory-Ads Rollout Foreshadows An Ad Tech Ecosystem Reset
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nii A. Ahene, chief operating officer at CPC Strategy. Two large and powerful players dominate today’s digital advertising world: Facebook, which owns social advertising and has emerged as a big […]
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PulsePoint May Be For Sale; Programmatic Permeation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PulsePoint Eyes An Exit PulsePoint may be courting buyers, according to The Deal Pipeline’s sources, with an asking price of $400 million or more. PulsePoint was created through the merger of ContextWeb and Datran Media. Its current VC backers include SpaceX, Draper Fisher Jurvetson, […]
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OPINION: Data-Driven ThinkingSnapchat’s Discover Feature Could Be The Key To Brand Storytelling
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Baer, founder of Convince & Convert. Monetizing a revenue-starved app requires a delicate balance of creativity and business savvy. Companies need to sell ads to make money, but they […]
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OPINION: Data-Driven ThinkingBrand-Based Ad Networks: Better For A Mobile Publisher’s Bottom Line
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Speyer, CEO at AerServ. There are many pricing models in advertising, including cost per mille (CPM), cost per impression (CPI), cost per click (CPC) and cost per action (CPA), […]
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DoubleClick's Massive Scale; More Programmatic TV Partnerships
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Stronghold In an interview with Beet.TV, Jay Vanderzee, Google’s media platform sales head for the Americas, shed some light on DoubleClick’s scale, as well as Google’s future focus on TV. The number of transactions occurring on Google’s DoubleClick Ad Exchange now supersedes every […]
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OPINION: Data-Driven ThinkingWe Need To Fix The Ad Tech Talent Drought
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once […]
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Acxiom Rebrands AOS; Foursquare Still Growing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acxiom Reshuffles AOS Acxiom is ditching its Audience Operating System title and rolling the ad data tool and LiveRamp’s tech into a single offering. The new system, dubbed LiveRamp Connect, debuts on Thursday and will offer tools to onboard offline data into programmatic exchanges, […]
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