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»CPC Strategy

Facebook's Inventory-Ads Rollout Foreshadows An Ad Tech Ecosystem Reset

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nii A. Ahene, chief operating officer at CPC Strategy. Two large and powerful players dominate today’s digital advertising world: Facebook, which owns social advertising and has emerged as a big... Continue reading »
by AdExchanger // February 27th, 2015 //
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