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»asia

iClick Brings China Programmatic To The United States

There are many differences between programmatic buying in China versus the United States. Among them is that companies in the United States are often very focused, creating more fragmentation than you see in China. iClick Interactive, a DSP in China, sees itself as a unified platform that offers advertisers support throughout many phases of the digital media... Continue reading »
by Kimberly Maul // May 19th, 2014 //
»
Seed And mediaQuark Merge To Provide Audience Data In Southeast Asia

One challenge of programmatic buying in the Asia-Pacific region is lack of data. Two Singapore-based companies, Seed and mediaQuark, are joining forces to provide more audience data solutions to Southeast Asia. The merger, announced today, brings together audience development from Seed and media trading technology from mediaQuark. The new company, simply called mediaQuark, to provide... Continue reading »
by Kimberly Maul // March 24th, 2014 //
»
TubeMogul Gets $10 Million For Video Ads As SingTel Venture Arm Invests

TubeMogul has raised a $10 million third round of funding to help promote the online video demand-side platform and analytics company's expansion into Asia. See the release. The funding comes amid a flurry of activity in the online video space, including Tremor Video's IPO filing and yesterday's $60 million financing raised by Videology. In the... Continue reading »
by David Kaplan // May 30th, 2013 //
»
How E-Commerce Incubator Rocket Internet Ramped Up On Facebook Exchange

Berlin-based Rocket Internet incubates e-commerce startups in markets outside the US, running them first as closely held businesses and then encouraging greater autonomy of operations and marketing in advance of a potential sale. As such the company is a big proponent of retargeting and was an early adopter of Facebook's ad exchange. The company leaped... Continue reading »
by Zach Rodgers // March 18th, 2013 //
»
Open Sez Me: Advertising Exchanges in Asia

According to a statement by Alibaba Group Chairman, Jack Ma, brandrepublic reported late last week that the Alibiba Group is combining Alimama and Taobao.com increase the opportunity for advertisers and publishers. Alimama is the online advertising exchange under Alibaba and Taobao.com is an e-commerce site according to the article. We cannot confirm any of this... Continue reading »
by AdExchanger // September 8th, 2008 //
»
 

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