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»Singapore

Seed And mediaQuark Merge To Provide Audience Data In Southeast Asia

One challenge of programmatic buying in the Asia-Pacific region is lack of data. Two Singapore-based companies, Seed and mediaQuark, are joining forces to provide more audience data solutions to Southeast Asia. The merger, announced today, brings together audience development from Seed and media trading technology from mediaQuark. The new company, simply called mediaQuark, to provide... Continue reading »
by Kimberly Maul // March 24th, 2014 //
»
TubeMogul Gets $10 Million For Video Ads As SingTel Venture Arm Invests

TubeMogul has raised a $10 million third round of funding to help promote the online video demand-side platform and analytics company's expansion into Asia. See the release. The funding comes amid a flurry of activity in the online video space, including Tremor Video's IPO filing and yesterday's $60 million financing raised by Videology. In the... Continue reading »
by David Kaplan // May 30th, 2013 //
»
StrikeAd Plans For The ‘Mobile RTB Moment’ In Asia And U.S.

Both mobile ad spending and real-time bidding are growing rapidly, but for many advertisers, whether there’s enough scale to justify a major investment in either of those formats remains a question. Mobile demand side platform StrikeAd is hoping to promise enough scale for mobile buyers by simultaneously stretching its operations from its original UK base... Continue reading »
by David Kaplan // August 20th, 2012 //
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